I am the founder and CEO of Nonprofit Marketing Guide.

Time for Another Nonprofit Communicators Free Day! #npcommfreeday

Here’s your friendly reminder . . . It’s time to block out some Nonprofit Communicator Free Days (#npcommfreeday) on your calendar between now and the end of the year! These are meeting-free days where you shut the door, don’t answer the phone or email, and stay off social media too. To the outside world, it…

Worksheet: Adding More Personality to Your Communications

As I mentioned last week, we are creating a new set of worksheets to go with Content Marketing for Nonprofits (Amazon). We’ll share about one worksheet per week, compiling the workbook as we go. To follow up on last week’s worksheet on Your Nonprofit’s Voice, Tone, and Style, today I’m sharing Six Ways to Share More…

Creating More Donor-Centered Thank You Letters: One Nonprofit’s Success [Examples]

With so many nonprofits getting donor thank you letters wrong, writing a great one that focuses on the donor and not your organization is a great marketing and fundraising strategy. All-Access Pass Holder J Merriman of Keep Truckee Meadows Beautiful shares how tweaking their thank you letter got an immediate response. ~ Kivi Guest Post by J…

Mixed Links for Nonprofit Marketers September 6, 2013

Happy Friday! Let’s have some Mixed Links… Weigh the pros and cons of different events types with Getting Started With Independent Fundraising Events. Jeff Brooks says you can’t blame the economy for faltering fundraising anymore. And if you have been making excuses for your poor fundraising, Marc Pitman has some ideas on raising money instead of making excuses.…

August Nonprofit Blog Carnival: Playing Well With Others

We are excited to host this month’s Nonprofit Blog Carnival! Many of the questions we get about nonprofit marketing and fundraising ultimately boil down to personal relationships and how well your teams are functioning. So we decided to ask for posts about getting along with others in the nonprofit world. We have some great advice…

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or…

Patience is a Virtue – Especially When Dealing with Your Board

We are hosting this month’s Nonprofit Blog Carnival and we have chosen the theme “Getting Along with Others.” I know a lot of you have trouble with your board members so please be inspired by Kathy Westra’s patient pursuit to get board approval for a new communications staff member. ~Kivi Guest Post by Kathy Westra of Audubon Naturalist…