I am the founder and CEO of Nonprofit Marketing Guide.

Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]

Are you doing any of these things: Compiling data you’ll never use Updating the newest social network no one else is using Focusing on including all your keywords instead of relevant content Using industry jargon only you understand Chasing after the next “big thing” Letting your board dictate what content you publish Talking at your…

Young Leaders: Cut the BS

I loved this commencement video by Jon Lovett, former Obama speechwriter and comedian. It’s very funny and yet still very insightful advice from a 30-year-old. As a 44-year-old — officially “old” to college grads — I love listening to smart young ones. I was usually the youngest one in the room early in my career…

Time to Think: It Turns Batter into Cake

Do you have the time you need to think at work? To really think? If you are going to reach creative, innovative solutions to your marketing challenges, or just come up with a great new idea to attract more support or participation, you need time to think. Getting this time is what turns a hard-working nonprofit…