I am the founder and CEO of Nonprofit Marketing Guide.

Mixed Links for Nonprofit Marketers March 15, 2013

Happy Friday! I spoke this morning on communications planning in South Carolina at the SCANPO conference and am now back home in North Carolina, and ready for some Mixed Links. Nancy Schwartz helps explain the distinction between nonprofit marketing and organizational goals and why it’s important to know the difference. If your nonprofit is on…

What the New Book Will Look Like – Pre-Order List

This is what the cover of my new book, Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money, will look like. It won’t be out until sometime in August, but Amazon will start taking pre-orders a few weeks before it is released. If you’d like us…

Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  – they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on…

Producing Nonprofit Video: Q&A with WithinReach, Part 2

Yesterday Anna Zimmerman of WithinReach shared why they think videos have a greater impact than other communications channels. If you missed it, you really need to click over to see these videos. Today we look at addressing privacy concerns and video production costs. Q&A with Anna Zimmerman of WithinReach Q: How did you address privacy concerns?…

Producing Nonprofit Video: Q&A with WithinReach, Part 1

Our All-Access Pass Holders are a great bunch of creative and dedicated nonprofit professionals. They are doing good stuff for their communities and the world at large, and I encourage them to share their communications and marketing stories all the time. Earlier this year, I received an email from Pass Holder Anna Zimmerman of WithinReach who had watched…

How NTEN Transformed Its E-Newsletter to be More Relevant

Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with ThinkShout. But before he left, I got the scoop on how NTEN has evolved its email newsletter over the years to be more relevant to readers. When Brett first started at NTEN six years ago,…

Mixed Links for Nonprofit Marketers February 22, 2013

Happy Friday! Let’s have some Mixed Links… M+R has some great insight from some of Obama’s campaign staff on email marketing and fundraising including the surprising find that the best performing appeals also yielded the highest unsubscribe rates for them. Proof you can’t look at just one metric! We just finished up our latest session…

Who Is on Social Media?

The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted. The report  breaks down who is on Facebook, Twitter, Pinterest, Tumblr and Instagram via key demographics such as age, gender, race, income, education and population density. Not surprisingly,…