Brett Meyer just left his job as the communications director at NTEN, the Nonprofit Technology Network, for a position with ThinkShout. But before he left, I got the scoop on how NTEN has evolved its email newsletter over the years to be more relevant to readers. When Brett first started at NTEN six years ago,…
Happy Friday! Let’s have some Mixed Links… M+R has some great insight from some of Obama’s campaign staff on email marketing and fundraising including the surprising find that the best performing appeals also yielded the highest unsubscribe rates for them. Proof you can’t look at just one metric! We just finished up our latest session…
The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted. The report breaks down who is on Facebook, Twitter, Pinterest, Tumblr and Instagram via key demographics such as age, gender, race, income, education and population density. Not surprisingly,…
Yesterday, Michael Michalko shared the first six of 12 things you should know about creativity. Today we learn the other six. ~Kivi Guest Post by Michael Michalko author of Thinkertoys: A Handbook of Creative Thinking Techniques 7. EXPECT THE EXPERTS TO BE NEGATIVE. The more expert and specialized a person becomes, the more their mindset becomes narrowed and…
Do you consider yourself a creative person? Is someone more creative if they actually complete those projects they have pinned on Pinterest? Authors, artists, and photographers are often categorized as “creative” but what about you as a nonprofit communications pro? If you ever thought “I wish I was more creative” then this post by Michael…
This is a loooong post . . . so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…
It’s the end of the week, finally. Let’s have some Mixed Links… Did everyone have a nice Valentine’s Day? Kerri Karvetski has compiled some great examples of campaigns centered around the holiday on Pinterest. Earlier this week I did my How to Write an Annual Report People Will Actually Read webinar over at CharityHowTo (I am…
Last month as we released the 2013 Nonprofit Communications Trends Report, the folks at Wild Apricot were in the midst of publishing their Small Membership Insight Survey Report. Their focus on small organizations prompted Lori Halley to ask me to review our data to see how small nonprofits – with annual budgets under $250,000 –…
One thing I have learned mentoring and consulting with nonprofit marketers (and being a content marketer myself!) is how easy it is to lose track of where you are in your communications strategy. You are constantly adding new communications channels – email newsletters, print newsletters, blogs, website, etc. You are doing more and more, but…
We don’t normally talk much about corporate or employee donations here. So when Adam Weinger of Double the Donation volunteered to share a few thoughts on how to market a matching donation program, we said “Go for it!” ~ Kivi Guest Post by Adam Weinger of Double the Donation Raising money for your nonprofit can be…
I hope you’ve had a good week . . . I’ve been busy reorganizing the draft of my new book and could use your help with these examples. It’s Friday, so let’s get to some Mixed Links! Katya Andresen has a guest post by Jay Love on why donors stop supporting your nonprofit. Do you…
Email newsletters. Nonprofits spend A LOT of time on them. I haven’t talked about them very much lately, but am going to refocus a bit on email strategy and tactics in the coming weeks and months. Today, I’ll be giving several of our All-Access Pass holders some feedback and fine-tuning tips on their e-newsletters. I’m…
