I am the founder and CEO of Nonprofit Marketing Guide.

Seven Easy Ways to Repurpose Your Content

I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time (which I am now teaching for CharityHowTo). Due to the large number of people who attended, I just couldn’t answer everyone’s questions live. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended…

Mixed Links for Nonprofit Marketers May 10, 2013

It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already…

Making It Skimmable Is Not Dumbing It Down

I presented a webinar on email newsletter strategy for CharityHowTo last week, and one of the key messages was to make the email itself very skimmable, with links to your website where the bulk of the content would be. In the email itself, you can include short teaser content. This is especially important for newsletters that…

Raise More Money for Your Organization: Two Tactics

It costs much less to keep the donors you have than it does to acquire new ones, plain and simple. Of course, knowing that and implementing a fundraising program built on it are two different things. Between our 2013 Nonprofit Communications Trends report and the recent email newsletter survey I conducted, nonprofit communicators still think…

Think You Know Your Audience? Yeah, So Did I

Yesterday, I shared a worksheet to help you create personas, which is a technique to focus your communications on the people who matter most to your success. Today, Haila Yates shares the story of how her nonprofit is using the personas they are creating to make better marketing and communications decisions.  ~Kivi Guest Post by…

Creating Marketing Personas [Worksheet]

Tomorrow on the blog, Haila Yates from Greenlights for Nonprofit Success is going to share a great example of how her organization is using personas to make smarter marketing decisions. That made me realize that I hadn’t really talked about personas in awhile. So, today I am sharing the worksheet I gave Haila as a…

Curate Like Costco to Tackle Information Overload and Market Your Mission #13NTC

Sadly, we couldn’t make it to every session at Nonprofit Technology Conference, but luckily we have some great friends who were willing to write about the ones they attended. We met Sonja Barisic, director of marketing and communications of St. Mary’s Home, our first night there after showing up extremely late to the Blackbaud Reception. She graciously…

Mixed Links for Nonprofit Communicators April 26, 2013

Happy Friday! I’m back home after a great week in Alaska at the Alaska Nonprofit Summit.  Let’s dive into some Mixed Links . . . Nonprofit Technology Conference Round Up, Including Some Great Sessions We Missed Cartoonist Rob Cottingham shares his  Sketchnotes from 13NTC. Check out his awesome illustrations of several interesting sessions, including one I…