I am the founder and CEO of Nonprofit Marketing Guide.
I loved this commencement video by Jon Lovett, former Obama speechwriter and comedian. It’s very funny and yet still very insightful advice from a 30-year-old. As a 44-year-old — officially “old” to college grads — I love listening to smart young ones. I was usually the youngest one in the room early in my career…
I hear this plea from nonprofit communicators all the time: “There is way too much stuff to learn and do in this job. How do I cover all the bases when it’s just me and there is no additional help in sight?” At a recent conference, in response to a similar question, I replied this…
Want your board members to get more involved in marketing and fundraising? Give them jobs they may actually enjoy, and make it happen when they are already planning to give you some of their time: at your board meetings. Here are three agenda suggestions that will take only 10-15 minutes of time. 1. Handwritten Thank…
Let’s get ready for the weekend with some Mixed Links (and the recipe to an actual mixed drink!). Congrats and Good Luck to the fabulous Amy Sample Ward who is now the CEO for NTEN. Erik Anderson had a great response to his call for letters to board members for the May Nonprofit Blog Carnival. Lori…
Do you have the time you need to think at work? To really think? If you are going to reach creative, innovative solutions to your marketing challenges, or just come up with a great new idea to attract more support or participation, you need time to think. Getting this time is what turns a hard-working nonprofit…
I plan to offer a free webinar on Wednesday, June 16. But here’s the problem: I haven’t decided on the topic yet! Help me figure out the topic and the title for this webinar by filling in the blanks. How to ________ When You Want to _________ I’ll get you started with some sample…
Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…
Happy Friday! Let’s celebrate with a round of Mixed Links. If you want to help the residents of Oklahoma who were affected by the tornado earlier this week, Network for Good has made it easy to donate to nonprofits who are helping in the disaster relief. If you hadn’t heard Katya Andresen is leaving Network for…
Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you…
Earlier this month Haila Yates shared how her organization created audience personas to make better marketing decisions. Part of that process included getting the staff involved. Today, we are publishing another piece by Haila where she talks about how she got her organization’s staff involved with deciding on their messaging platform and other aspects of…
If you are a complete nonprofit marketing geek, you may have heard that Katya Andresen is leaving the nonprofit world, moving on as the COO of Network for Good to become the CEO of ePals, a global community of K-12 classrooms. If not, I’m sorry to break the news to you. If you read this…
Happy Friday from hot Texas! Would you like to join us for some Mixed Links? If you are having trouble getting your supporters to talk to others about your organization, Nancy Schwartz has some ideas on what you can do to Make It Easy to Spread the Word. How do you track engagement? NTEN shares…