Multi-part “Day in the life” Instagram Stories (with at least five photos or videos included) are a great way to take people behind the scenes and to authentically show your supporters what your work is all about. Just today, I came across three Stories that did exactly that. Maybe one of these will inspire you…
If you are new to Nonprofit Marketing Guide, you might not realize that I’ve written three books on nonprofit communications, marketing, and fundraising. Which one is right for you? Here’s what I suggest. The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause is my first book and it’s a great…
We are used to hearing from people who hate doing their nonprofit’s annual report. But in the 2020 Nonprofit Communications Trends Report survey, we heard from many people who loved doing their annual report because they were given permission to do creative short reports. Amanda is one of those people (and a graduate of our…
It’s Valentine’s Day! Whether you are celebrating with someone special or not, here are some links we think you’ll love! Julia Campbell tells you what you need to know about Facebook Changes in 2020. And SproutSocial talks about How the Twitter Algorithm Works in 2020. Network for Good shares the Top 14 Reasons Why People…
Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…
Are nonprofits using these most engaging social media tactics consistently? The answer, according to our research, is “Not really.” We know from previous Nonprofit Communications Trends Reports that social media is the communications channel where nonprofits spend the most time but have the least confidence in the value of that time spent. Nonprofits fully understand…
Here at Nonprofit Marketing Guide, we’ve been experimenting with how we send our Wednesday email newsletter. We wanted to see what would happen if we sent the newsletter in segments, based on current engagement. Last fall, our newsletter open rate was averaging 18-20%. That’s not horrible, but I wanted to understand what was really going…
For the 2020 Nonprofit Communications Trends Report, we asked nonprofit communicators to list three professional skills they would like to develop in the next year. Social media management topped the list. Nonprofit communicators often feel like they are not getting the results they hope for given the amount of time they spend on social media.…
Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with…
When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics,” we knew we had it. It’s the perfect description for this book about how to fundraise online even when no one else in…
For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. It’s not…
It’s here! The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. It’s free to download. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. During…
