I am the founder and CEO of Nonprofit Marketing Guide.

Doing More Videos: Getting Over What’s Holding You Back

On today’s Video Strategy for Nonprofits webinar, I organized my presentation around the barriers that are holding nonprofits back from fully embracing video as the superior communications channel that it is for so many different marketing goals. The amount of time that it takes to produce videos was the biggest barrier among today’s webinar participants.…

BB4N (Abbreviation for Bye Bye For Now)

You Need to Fix Your All or Nothing Email List

If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. Last week, I shared three great examples of unsubscribe…

People with Speech Bubbles

How to Connect Email Engagement to Your Big Goals

This week I’ve spent several days working over our marketing metricsĀ here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…

5 Strategic Conversations Your Comms Team Should Be Having

If you are interested in leveling up your team’s communications work, you should be having these five conversations. Find your team’s Marketing Maturity Level here and get a customized training plan (it’s free). How can we think further ahead? The most effective communications teams are agile and can act quickly as new assignments and opportunities…