I am the founder and CEO of Nonprofit Marketing Guide.

When You Are Asked to Market to New and Different People

This question came up recently in the Communications Director Mentoring Program: “I’ve been asked to start attracting new groups of people as volunteers and donors who are different than our current volunteers and donors. How do I do that without losing the ones we have?” This question comes up A LOT, especially in the context…

People with Speech Bubbles

Internal Communications Charters at Nonprofits

During today’s webinar on nonprofit internal communications, we asked participants about the state of their “internal communications charter” or the basic rules for how internal comms works in their organizations. An internal communications charter can include: When to use one communications channel over another (e.g. what’s a chat versus an email) Office etiquette around each…

When Your Boss is a Lousy Communicator

Clear and authentic internal communications is an organizational leadership requirement. End of story. Oh, how nonprofit communications directors wish it were so! Unfortunately, many nonprofit executives are good at the programmatic work of their nonprofit’s mission, but lousy at many management skills, including supervision and internal comms. So where do staff people turn for help…

5 Objectives to Measure Internal Communications Success

Are you responsible for internal communications at your nonprofit (along with external)? It’s helpful to apply some of the same planning tools, like goals, strategies, objectives, and tactics. We’ve talked about goals for internal communications before. These include several categories: Strategic Leadership Goals Organizational Culture Goals Project Management Goals Today, let’s look at objectives for…

Curious about Using Slack? Check Out These Resources

In the never-ending quest to quell email’s domination of our work lives, many people are turning to instant messaging platforms. For small organizations, texting, Facebook Messenger, and Google Hangouts can work just fine. But when you get more people in the mix talking about a variety of topics that not everyone cares about, you need…

measuring tape

Turn Your Marketing Measurement “Shoulds” into “Could If We Wanted”

If you are feeling overworked or stressed out, someone will probably give you the advice to eliminate the word “should” from your vocabulary. “Should” applied to past things that didn’t get done induces guilt and depression. “Should” applied to the future activities creates anxiety and stress. While we often hear this advice in the context…

Is This an Email, a Meeting or an Instant Message?

We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! I encourage you to add two different communications channels to your internal comms mix, in addition to email and meetings: Instant messaging, whether you use Slack, Microsoft Teams, Google Hangouts, Facebook Messenger/Workplace or some other similar…