Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! ~Kivi Guest Post by Sean Kosofsky A unique value proposition (UVP) is an underutilized and really effective tool. But…
The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon! Since many people are starting to think about next year, I thought I would share a quick Word Cloud on the answers to this survey question: “Please list three professional skills you would like to develop in…
I spend a decent amount of time online where nonprofit communications staff congregate, including several Facebook Groups. Naturally, people who need help or find themselves in challenging positions post a lot more often about their situations than those who work in well-resourced, inclusive, and respectful environments. You could leave those groups assuming that it’s pretty…
We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.) We’ll analyze this more in the coming weeks, but here’s what the word…
I’m writing this on Tuesday, November 26, which is one week before Giving Tuesday 2019. I’m getting lots of “Save the Date” email messages from nonprofits. Some of them include soft asks about giving now, ahead of Tuesday. But some nonprofits are fully launching their fundraising campaigns well in advance of Giving Tuesday itself and…
We recently sent our entire email list through a scrubbing process. It was the first time we’d ever done that, so I was a little anxious about what we’d find. We’ve been good about removing hard bounces and anyone who complains by hitting the spam button. Those are easy to manage because we can track…
During Tuesday’s webinar, we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list. We’ll share some used to generate donations on the webinar and on the blog…
Some very nice person wants to hold a fundraiser for you. GREAT! She wants you to create all the communications for it, including flyers, invitations, posts on social media, etc. UMM, NOT GREAT. Or she does it all herself and none of it is on message or brand and calls you two days before to…
Last week I shared several ways in which nonprofit communications staff get treated like doormats. If you recognized yourself in that post, I encouraged you to refill your tank, think about what you want, and identify your fears. Ready to set some boundaries so no one treats you like a communications doormat again? Last year,…
The last couple of weeks we talked about ways you can ask your community to get involved with your work in ways that don’t involve donating money. With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language.…
Doormats get walked on all day long. You don’t want to be a doormat. And yet, all too often, we see nonprofit communications staff behaving in ways that reinforce these “let me wipe my dirty feet all over you” bad behaviors in others. You might be a doormat — or at a minimum, sending doormat…
Last week I shared some ways you can ask your community to show their support that don’t involve donating. Here is a quick recap: Sign a Pledge Watch Video and Share Take the Quiz Ask an Expert a Question Download a Guide Honor a Memory Today, I am back – along with our favorite fake…
