I am the founder and CEO of Nonprofit Marketing Guide.

Using Social Media in Fundraising

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller While everyone wants to focus on peer-to-peer fundraising in social media, you…

Social Media Crisis Communications for Nonprofits

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller We reviewed three different case studies from the American Red Cross, the Humane Society of the United States,…

Do You Start with the Idea or the Communications Channel?

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Great ideas or content without the proper communications channels won’t travel far beyond your desk. Lots of communications channels without real content is just annoying or meaningless noise.…

Creative Ideas for Nonprofit Writers for October and Beyond

“Content is King,” they say. While that may be true, “they” don’t mention how hard it is trying to come up with fresh ideas that resonate with your readers. Inspiration can be hard to come by some days, but that’s where our Monthly Nonprofit Writing Prompts come in. Every month we send out an e-newsletter…

Wonderful Response from the American Heart Association

A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. The results were very mixed, with about a 1/3 of the organizations doing what I would consider good online donor retention, 1/3 doing it inconsistently,…

Nonprofit Newsletter Trends and Tips – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, where we are looking at trends in nonprofit newsletters. The seemingly simple newsletter, and our reactions to them, aren’t so simple after all as Jen Gonyer-Donohue points out in E-Newsletters: A Riddle, Wrapped in a Mystery, Inside an Enigma. Shari at VolunteerMatch shares the email newsletter…