I am the founder and CEO of Nonprofit Marketing Guide.

Story Wars: Interview with Jonah Sachs, Part 2

Yesterday I posted Part 1 of my interview with Jonah Sachs, author of Winning the Story Wars by Those Who Tell  – and Live – the Best Stories Will Rule the Future. Below is the transcript from the second half of that interview. We pick up with Jonah discussing how nonprofits can play the role of mentor…

Story Wars: Interview with Jonah Sachs, Part 1

 Last week I had the pleasure of interviewing Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell  – and Live – the Best Stories Will Rule the Future.  Below is the transcript from the first part of that interview. You can also listen to the whole interview now- it’s a little over 20 minutes long. We…

What Works in Advocacy Communications and What Doesn’t

I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is…

How to Plan a New Website Without Your Head Exploding

If your website is stuck in the past, it may be time for an upgrade. Sounds daunting? Jennifer Doron of the Ohio Environmental Council shares how she approached the process of creating their new site to writing a novel. ~Kivi Guest Post by Jennifer Doron of the Ohio Environmental Council During the day, I serve as the Director of…

Mixed Links on Nonprofit Fundraising and Marketing

Greeting from sunny Florida! Perfect weather for Mixed Links! With less than a month ’til the election, I thought I would round up some posts on how the presidential candidates are communicating and what we as nonprofit communicators can learn from them. Nancy Schwartz breaks down the first debate with Debate Highlights: 9 Communications Lessons.…

Best and Worst Job Interview Questions for Comm and Development Directors?

Ashlie Hutcherson, Associate Development Director at Almost Home, emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Ashlie says that applicants for the Development Director job at her organization have already completed a prescreening phone interview and a face-to-face interview with the Executive Director. Now…

Reality Check: Social Media and Mobile

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to…

Reality Check: Why You Need an Online Marketing Strategy

At the beginning of many of my marketing workshops, I present a reality check with some of the latest statistics, so I thought I’d share some of my favorites with you here. Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. I continue to hear some…

Mixed Links for Nonprofit Marketers October 5, 2012

Happy Friday! Join us for Mixed Links… First off, today is the last day to vote for the 2012 Getting Attention Nonprofit Tagline Awards. Vote now! The September Nonprofit Blog Carnival on better websites is up at The Duck Call. October’s carnival is hosted by Cheryl Black of Blackbaud and she is taking submissions. The theme is multichannel campaigns. Hubspot has some integrated…

How Does Work Get on Your Plate?

As I’ve been writing my new book on nonprofit content strategy (due in December, published in late Spring 2013), I’ve been thinking about all the different factors that influence what nonprofit marketers put on both their editorial calendars and their personal to-do lists. I asked this question on Facebook yesterday about who puts unexpected work on…