I am the founder and CEO of Nonprofit Marketing Guide.

Do You Start with the Idea or the Communications Channel?

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Great ideas or content without the proper communications channels won’t travel far beyond your desk. Lots of communications channels without real content is just annoying or meaningless noise.…

Creative Ideas for Nonprofit Writers for October and Beyond

“Content is King,” they say. While that may be true, “they” don’t mention how hard it is trying to come up with fresh ideas that resonate with your readers. Inspiration can be hard to come by some days, but that’s where our Monthly Nonprofit Writing Prompts come in. Every month we send out an e-newsletter…

Wonderful Response from the American Heart Association

A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. The results were very mixed, with about a 1/3 of the organizations doing what I would consider good online donor retention, 1/3 doing it inconsistently,…

Nonprofit Newsletter Trends and Tips – Nonprofit Blog Carnival

Welcome to this month’s edition of the Nonprofit Blog Carnival, where we are looking at trends in nonprofit newsletters. The seemingly simple newsletter, and our reactions to them, aren’t so simple after all as Jen Gonyer-Donohue points out in E-Newsletters: A Riddle, Wrapped in a Mystery, Inside an Enigma. Shari at VolunteerMatch shares the email newsletter…

How Overhauling Our Print Newsletter Helped Us Become More Donor Centric

This Thursday I am hosting the Nonprofit Blog Carnival and this month’s theme is producing nonprofit newsletters in 2012 and beyond.  Rebekah Gienapp, executive director, Workers Interfaith Network, agreed to share her story here about how she overhauled her print newsletter.  ~ Kivi Guest Post by Rebekah Gienapp, Executive Director, Workers Interfaith Network Workers Interfaith Network (WIN) is…

Interesting Stats about Nonprofit Newsletters – and Winners!

Thanks to all of you who took our survey this month on nonprofit newsletters. I’ve shared some of the results already in posts on how social media is influencing newsletters and how often you should send email newsletters to supporters. Here are some other interesting stats from the survey, which was completed by 419 nonprofits.…

Mixed Links for Nonprofit Marketers and Fundraisers August 24, 2012

Happy Friday, everyone! Time, once again, for some Mixed Links… Video is one of the best ways to inspire supporters. Here are 10 Video Campaign and Fundraising Tips for Nonprofits and Social Causes. For other ways to get your supporters involved — even if you are graphically challenged —  try How to Easily Create Professional-Looking…