I am the founder and CEO of Nonprofit Marketing Guide.

Curious about Using Slack? Check Out These Resources

In the never-ending quest to quell email’s domination of our work lives, many people are turning to instant messaging platforms. For small organizations, texting, Facebook Messenger, and Google Hangouts can work just fine. But when you get more people in the mix talking about a variety of topics that not everyone cares about, you need…

measuring tape

Turn Your Marketing Measurement “Shoulds” into “Could If We Wanted”

If you are feeling overworked or stressed out, someone will probably give you the advice to eliminate the word “should” from your vocabulary. “Should” applied to past things that didn’t get done induces guilt and depression. “Should” applied to the future activities creates anxiety and stress. While we often hear this advice in the context…

Is This an Email, a Meeting or an Instant Message?

We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! I encourage you to add two different communications channels to your internal comms mix, in addition to email and meetings: Instant messaging, whether you use Slack, Microsoft Teams, Google Hangouts, Facebook Messenger/Workplace or some other similar…

clouds

Do Best Practices Guarantee Success?

When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program, we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. Mind you, there…

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the…