I am the founder and CEO of Nonprofit Marketing Guide.

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What…

Five Content Marketing Strategy Essentials for Nonprofits

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. That compares to a mere 11% of the less effective…

Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

For the ninth edition of the Nonprofit Communications Trends Report, I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. My educated guess was wrong. The most effective organizations reported what I originally thought was a…