I am the founder and CEO of Nonprofit Marketing Guide.

People with Speech Bubbles

How to Connect Email Engagement to Your Big Goals

This week I’ve spent several days working over our marketing metricsĀ here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they…

5 Strategic Conversations Your Comms Team Should Be Having

If you are interested in leveling up your team’s communications work, you should be having these five conversations. Find your team’s Marketing Maturity Level here and get a customized training plan (it’s free). How can we think further ahead? The most effective communications teams are agile and can act quickly as new assignments and opportunities…

When You Are Asked to Market to New and Different People

This question came up recently in the Communications Director Mentoring Program: “I’ve been asked to start attracting new groups of people as volunteers and donors who are different than our current volunteers and donors. How do I do that without losing the ones we have?” This question comes up A LOT, especially in the context…

People with Speech Bubbles

Internal Communications Charters at Nonprofits

During today’s webinar on nonprofit internal communications, we asked participants about the state of their “internal communications charter” or the basic rules for how internal comms works in their organizations. An internal communications charter can include: When to use one communications channel over another (e.g. what’s a chat versus an email) Office etiquette around each…