I am the founder and CEO of Nonprofit Marketing Guide.

How Are Nonprofit Newsletters Changing?

Is the classic nonprofit newsletter still relevant? If yes, why? If not, why not? What changes have you made, or what changes are you seeing or recommending, in nonprofit newsletters — in print and online? Those and any other questions or issues related to producing nonprofit newsletters in 2012 and beyond are the focus of the…

Your Organization’s Superhero

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s not just talking about being grateful for their gift. He’s talking about shifting the responsibility of your cause onto the donor’s shoulders. The donor is the answer to your…

How to Get the Most from Your Evergreen Content

Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. But my favorite benefit of producing evergreen content is how perfect it is for repurposing, which saves…

Evergreen Content – Why You Need It and Where It Goes

Evergreen content is information that stays fresh from season to season, much like an evergreen tree.  You may not need to change it all, or to only make minor tweaks from time to time. Evergreen content often takes these forms: How to articles or tutorials Top ten or “best of” lists Core principals, ideas or…

Be One of the 100 Nonprofits Featured in My New Book

Have you shared your nonprofit communications story with me yet? I’m writing the follow-up to my first book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon) this year, and my goal is to include the nonprofit communications stories of 100 different nonprofits. I’m collecting stories via a series…

Raising Money with Direct Mail and Donor Newsletters

I love Tom Ahern to bits. He’s so smart and so practical, and he tells it like it is, all while still being a nice, supportive guy — which makes him a perfect partner for our Nonprofit Marketing Guide e-clinics on print fundraising for small nonprofits. Tom doesn’t hold back when he sees a nonprofit…

End Your Writer’s Block with my Nonprofit Writing Prompts

I try to blog everyday. Then, I also have to write articles for my weekly e-newsletter. Plus write another newsletter to my All-Access Pass Holders, not to mention updating Facebook and Twitter. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration…