I am the founder and CEO of Nonprofit Marketing Guide.

How Social Media and Fundraising Fit Together

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. But when? What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? I…

The Nonprofit Newsletter – Still All That?

When I first started working in nonprofit communications, the job was really all about the newsletter. The nonprofit newsletter, first in print and then in email, was the mainstay of communications between the nonprofit and its supporters. More than any other piece of communications, the newsletter consumed a lot of staff time and energy, not…

Evolution of a Nonprofit Annual Report

You should all know by now that I love the shorter and more visual nonprofit annual reports as opposed to skimming through 20+ pages of boring financials. I recently received an email from Katie Bryan, communications director at Iowa Citizens for Community Improvement on how their annual report has changed over the years based on the training she’s taken…

How Are Nonprofit Newsletters Changing?

Is the classic nonprofit newsletter still relevant? If yes, why? If not, why not? What changes have you made, or what changes are you seeing or recommending, in nonprofit newsletters — in print and online? Those and any other questions or issues related to producing nonprofit newsletters in 2012 and beyond are the focus of the…

Your Organization’s Superhero

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s not just talking about being grateful for their gift. He’s talking about shifting the responsibility of your cause onto the donor’s shoulders. The donor is the answer to your…

How to Get the Most from Your Evergreen Content

Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. But my favorite benefit of producing evergreen content is how perfect it is for repurposing, which saves…