I am the founder and CEO of Nonprofit Marketing Guide.

Video Interview: VolunteerMatch’s Content Marketing Strategy

I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. For VolunteerMatch, those people fall into two institutional audiences: nonprofits and corporations. Watch as Robert outlines the strategy. (Sorry the…

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part I

You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this…

Successful Link Building Strategies for Nonprofits

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link…

Audience Research: Where to Find Polls and Survey Data

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part:  learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about…