On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. What questions should you ask to find out what people want to read in your newsletter or…
What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common? They give us something to look forward to! (At my house, Monday nights are all about The Voice and Smash.) In all of the information chaos around us, it’s important that we give…
You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about…
I hope you had a good week. Let’s dive into some Mixed Links … Video, Social, Mobile The DoGooder Nonprofit Video Awards program will be taking submissions for its annual video contest until February 29th. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., U.K, Canada and Australia. There…
I worked my way through my snail mail inbox today and here’s what I found: It’s a thank you card from Regan Walsh of Flying Horse Farms. Here’s what was inside: A brief, but personal and heartful thank you for the free webinar I did last week (Note: timely, related to my “gift” and…
It’s hard to keep up with how fast communications technology is changing, let alone the implications of those changes. Even if you can’t immediately implement all of the best practices you hear about, it’s important that you understand where our field is headed — and that includes toward much more personalized and integrated communications. But…
During last week’s free webinar on Helping Your Staff and Board Become Great Nonprofit Marketers (register to watch the recording), I asked nonprofit marketers to tell me why they didn’t currently have the level of cooperation they might like from their fellow staff members and board of directors. Of the 300 or so participants, almost half (48%)…
Earlier this afternoon, I hosted this month’s free webinar, Helping Your Staff and Board Become Great Nonprofit Marketers. We will add the recording to our Freebies Page this evening if you want to sign up to watch the recording. During the webinar, I talked a lot about giving other staff members and your board the tools…
Today is Valentine’s Day, but it’s also Generosity Day. This video from the Jubilee Project does a great job at showing how your love for your Valentine and your love for the world around you are connected. (Don’t see video? Click over to the blog.) I preach that being generous is one of the Three…
I just sent our Monthly Nonprofit Writing Prompts for March to the 1,704 people who have requested to be on this special mailing list. My goal for the free service is simple: To help you think a little more creatively about your communications, and to avoid the dreaded writer’s block! I promise at least ten ideas…
The apology that Susan G. Komen for the Cure issued on Friday was the first step. The obligatory resignations are next. But if Komen is going to repair the damage done by its behavior last week, they have quite a few more steps in the process. “What should Komen do next?” That’s the question many…
For those of you interested in the ongoing Komen-Planned Parenthood story, I will continue to update yesterday’s post at the bottom of the original content. Today we are moving on with a new topic . . . Our resident design expert, Julia Reich, is back with the latest trends in logos. And if you are embarrassed with…
