Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Didn’t think you could find grants for anything other than your programs or services? Betsy busts that myth and shares how you can get the…
Last week we opened up a quick survey on which webinars we should host later this summer and fall. Over 500 nonprofits have replied, and here are the top 5 winning topics so far: Get Beyond the “Like” – Social Media Engagement Strategies Integrating Your Direct Mail, Email, and Social Media Fundraising So What and…
Print newsletter or email? “To switch or not to switch?” is definitely the question a lot of you have on your minds. To help you answer that question, I have partnered with Network for Good to publish a new e-book From Print to Email: Take Your Newsletter on an Epic Journey. In this free download, I…
As the recent Komen and KONY 2012 controversies show, having a crisis plan is essential. But what happens when you have a great reaction to something good you have done? You need a plan for that too! Kyla Cromer offer some tips on getting ready. ~ Kivi Guest Post by Kyla Cromer When your organization is…
Infographics aren’t just for making your website or Facebook wall look pretty. Tara Collins, communications director of Watershed Agricultural Council (and a Nonprofit Marketing Guide All-Access Pass Holder), recently sent me this email on how she used infographics in an executive committee meeting to help the attendees better understand her. Here is the email: Kivi – had to…
I recently interviewed Robert Rosenthal, vice president of communications and marketing at VolunteerMatch. Robert talks about how VolunteerMatch has moved away from paid advertising toward content marketing — creating multimedia content that draws people in. For VolunteerMatch, those people fall into two institutional audiences: nonprofits and corporations. Watch as Robert outlines the strategy. (Sorry the…
At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. TNC is global, so you can imagine how big a task it must be to collect stories from different staff members all over the world and to turn that into a consistent story on their website, social media,…
If you had busy week like I did, relax and enjoy some Mixed Links! First off, we have lots of good stuff on nonprofit websites: Is your nonprofit’s website “slick or ick?” Find out how your website stacks up and take this quiz from Network for Good. Nancy Schwartz talks about A/B testing for websites and what a big…
I love being one of the judges of the Nonprofit DoGooder Video Awards, and you can experience the fun of judging too! Public voting is now open. Select one of four categories (Small, Medium, and Large Orgs, plus Video Storytelling). Watch the intro video, then click on the arrows on the side of the viewing…
You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this…
For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop, but just couldn’t make it to the coasts, we have great news. Nancy Schwartz and I are bringing the workshop to Chicago on September 19th! Want more good news? Be one of the first 15 people…
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link…
