If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid This e-book includes a simple five-step approach…
If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. First 100 Days of Your New Nonprofit Marketing Job This free e-book is a list of 100 tasks that you should try to complete within 100 days of starting…
Lisa Maher has been sharing guest posts with us this year about the kinds of direct mail communications she received after donating to several nonprofits last year. This is her third and final post (you can also read part one and part two.) Guest Post by Lisa Maher We are coming to a close on…
I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. I’ll talk a lot more about the findings in January, but here are a few highlights for you. Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. 59% have a written plan or informal…
Before you leave the office this week, don’t forgot to take care of getting your Annual All-Access Pass to Nonprofit Marketing Guide’s webinars and e-books for 2012. This is the only time of year we offer the Annual Pass for a dollar/day — $365. On January 1, it goes back up to $465. Several people…
What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content. I’d love to know what…
I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it, but what about those really big marketing trends that are going to influence our work for years to come? I’ve identified three of them in this short (10 slide) presentation…
I recently interviewed Sandy Rees from Get Fully Funded about her new book by the same name. Listen to our 8 1/2 minute chat to hear Sandy’s tips on how to get ready to fundraise (and why it’s such an important first step), the differences between successful fundraising nonprofits and those who fail, and what you…
The new Money for Good II Study by Hope Consulting and GuideStar has a few interesting findings about the kind of information that donors want to hear from nonprofits. While you are probably used to lots of scrutiny from your foundation grantmakers, only a third of individual donors research organizations before giving. People who advise…
It’s cold out, so time for some hot Mixed Links! (If you are new here, this is our close-to-weekly Friday Happy Hour link roundup of good stuff we don’t want you to miss.) What’s the biggest marketing lesson you learned in 2011? Nancy Schwartz wants to know. Share your thoughts and you will be…
A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them. ~Kivi Guest Post by Kristina Leroux of Kristina Leroux.com QR Codes have actually been around for a while. They…
Can you help me answer this question? “My name is Matt Silva, and I work for a nonprofit based in San Francisco called EARN. At EARN, we give low-income working families the power to create prosperity for generations. I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions…
