I am the founder and CEO of Nonprofit Marketing Guide.

Poll: What’s Hard about Nonprofit Content Marketing?

What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content.   I’d love to know what…

Where Marketing is Headed in 2012

I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it, but what about those really big marketing trends that are going to influence our work for years to come? I’ve identified three of them in this short (10 slide) presentation…

What Skills Should a Communications Team Have?

Can you help me answer this question? “My name is Matt Silva, and I work for a nonprofit based in San Francisco called EARN. At EARN, we give low-income working families the power to create prosperity for generations. I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions…