Another Friday, another round of Mixed Links… Volunteering Did you know volunteers give up to 10 times more than a non-volunteer? With new perspectives on the value of your volunteers, Convio is offering a free on-demand webinar called 5 Volunteer Trends that Can Improve Your Fundraising Bottom Line. And to help you get those volunteers,…
I’ve been blogging Monday – Friday (or darn close) for about 18 months now. It’s not easy, but it’s worth it. Here are a few tips based on what I’ve learned along the way: Sketch out an editorial calendar. Even if you don’t follow it exactly (and I rarely do), it helps you keep on…
I just sent our weekly e-newsletter out with an article about a guy who got fired for liking his boss’s political opponent’s Facebook page, and a federal judge upheld the firing. (Here’s the newsletter if you aren’t already subscribed.) I urge you to not let these and other “but what if . . .” scenarios…
I get this question a fair amount, and it came up in the Direct Mail for Small Nonprofits E-Clinic this week: Once we find the voice and style that works for us, how much do we need to get creative every month? By that I mean, as long as we have the high energy and…
Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report. This step by step description will give you…
Happy Friday! It’s time for some Mixed Links! First off, a reminder that our Quarterly All-Access Pass Summer Special expires tonight at midnight. Sign up today and get an extra month free – that equals 3 extra webinars at no additional cost. Read all about our All-Access Pass and sign up today. Three sign-ups have…
Online training is great, but for many of you, it’s not enough. You are left to figure out how to apply what you’ve learned on your own, and that’s tough. You could hire a consultant to do the work, but that’s problematic too — it’s expensive, and honestly, you need to know how to do the work yourself.…
I received this email today, and it’s question I get a lot . . . Dear Kivi, I am a new communications specialist working for an adult charter school. I’m so excited to be telling the story of an organization doing great work: transforming individuals, families and communities. I signed up for your newsletter a…
Tomorrow, I start teaching a two-webinar series on nonprofit storytelling. This Thursday (4/26/12), I’ll explain how to tell good nonprofit stories, and next week (5/2/12) we’ll work through editing some real stories submitted by participants. Want to join us? Grab an All-Access Pass and you are in! Kathy Swayze is a great nonprofit storyteller —…
It’s official . . . I’m writing a new book this year called “Content Marketing for Nonprofits: The So What, Who Cares Guide to Educating and Inspiring Supporters and Raising More Money.” The first draft is due in December, and between now and then I want to collect lots of stories from you to include in…
I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares? Getting Your Communications Right in 2012” for the Texas Association of Nonprofit Organizations. You answer the So What? question by making your messaging as relevant as possible to the people you are communicating with. But what does that…
Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails Set Public Goals with Your…
