I am the founder and CEO of Nonprofit Marketing Guide.

2012 Nonprofit Communications Trends – Infographic

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report! Feel free to repost and otherwise share far and wide.  Nearly 1,300 nonprofits participated in the survey for the report. We’ve also made separate graphics for each of the five chunks of data below, if you…

Freebie: No More Fundraising Thermometers

If you are working this week, you deserve some special bonuses. All this week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that you may have missed this year. No More Fundraising Thermometers I’m sick of fundraising thermometers, aren’t you?  This new free download was created to help you think more creatively about ways to…

Poll: What’s Hard about Nonprofit Content Marketing?

What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content.   I’d love to know what…

Where Marketing is Headed in 2012

I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it, but what about those really big marketing trends that are going to influence our work for years to come? I’ve identified three of them in this short (10 slide) presentation…