What are your biggest nonprofit content marketing challenges? Marketing Profs and the Content Marketing Institute recently released a survey of business-to-business communicators, and found that producing the kind of content that engages prospects/customers was the top challenge, followed by producing enough content, and having a budget to produce content. I’d love to know what…
I’ll be sharing nonprofit marketing trends for 2012 next week when we release the 2012 Nonprofit Communications Trends report to those who have requested it, but what about those really big marketing trends that are going to influence our work for years to come? I’ve identified three of them in this short (10 slide) presentation…
I recently interviewed Sandy Rees from Get Fully Funded about her new book by the same name. Listen to our 8 1/2 minute chat to hear Sandy’s tips on how to get ready to fundraise (and why it’s such an important first step), the differences between successful fundraising nonprofits and those who fail, and what you…
The new Money for Good II Study by Hope Consulting and GuideStar has a few interesting findings about the kind of information that donors want to hear from nonprofits. While you are probably used to lots of scrutiny from your foundation grantmakers, only a third of individual donors research organizations before giving. People who advise…
It’s cold out, so time for some hot Mixed Links! (If you are new here, this is our close-to-weekly Friday Happy Hour link roundup of good stuff we don’t want you to miss.) What’s the biggest marketing lesson you learned in 2011? Nancy Schwartz wants to know. Share your thoughts and you will be…
A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them. ~Kivi Guest Post by Kristina Leroux of Kristina Leroux.com QR Codes have actually been around for a while. They…
Can you help me answer this question? “My name is Matt Silva, and I work for a nonprofit based in San Francisco called EARN. At EARN, we give low-income working families the power to create prosperity for generations. I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions…
I’ve never liked fundraising thermometers. For me, unless you are fundraising to increase global warming or to pay for a new heating system in your building, temperature rising in a thermometer really doesn’t make much sense as a visual for achieving fundraising goals. Sure, most people understand what you are saying, because fundraising thermometers have…
Does your organization look to Gen Y for support? This guest post by Convio’s Robyn Mendez explains why and how you should get thier attention. ~Kivi Guest Post by Robyn Mendez, Marketing Manager for Convio Can your donor have a real lifetime value if they aren’t with you for life? While it’s no secret that…
I have a problem that I’m sure you are all too familiar with: I have too much to do, and not enough hours in the day to do it. So I’m taking my own advice, and narrowing down some of what we’ll do at Nonprofit Marketing Guide in 2012. We’ll remain forever focused on helping…
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Here’s…
I looked over lots of nonprofit “thank you” language last week, since Thanksgiving is a natural time for nonprofits to openly share their gratitude with supporters. But the best thank yous are much more than simply those two words, as powerful as they may be. A really good, powerful nonprofit thank you does a bit…
