We’ve got a little bit of everything this week, so let’s dive right in to some Mixed Links! Earlier this week, I presented my webinar “Telling Powerful Stories about Everyday People.” In that webinar I talk about avoiding “boring bio syndrome” and Nancy Schwartz has done a great job of explaining just How to Transform…
What should you name your e-newsletter? That’s the question that the MetroWest Health Foundation asked today on Twitter. Turns out that the current name of the e-newsletter is . . . “E-Newsletter.” Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like…
I’ve always thought it would be fun to organize a virtual book club, but it sounded like too much work. And I know there are other nonprofit book clubs out there. So, I’m going to do it the lazy way. When I am reading a book that I think nonprofit marketers and fundraisers would enjoy,…
Are you giving yourself time away from your work problems so that you can solve them more creatively? Yes, you need to stop thinking about them in order to actually get anything creative to happen. It’s true. And that means you need to build downtime into your work day. Unfortunately, that’s harder and harder to…
It’s Friday! Time for another round of Mixed Links! First off, Happy Birthday to my assistant and sister, Kristina Leroux! Now to the nonprofit marketing goodies . . . Causes on Facebook has added a great new feature: Welcome and Thank You Videos. Whether you use Causes.com or not, the idea of welcome and thank…
Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources. Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. But I realize that many of you simply don’t have the time for a full-day…
I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. I’m expecting a lot of doom and gloom from nonprofits. I know it can work, but I’m really hoping that I will see more orgs taking Katya Andresen’s advice about how fundraising is really about giving people a…
Where will your organization find its next communications, marketing, or development director? In this guest post by Geri Stengel, get some tips on how to use LinkedIn to find the right candidates. Looking for a new job? Take note too! ~Kivi Guest Post by Geri Stengel, President of Ventureneer Two recent studies caught my…
“It’s hard to move beyond the great training you provide . . . what I really need now is help applying it.” We’ve been hosting the Nonprofit Marketing Guide Weekly Webinar Series for almost four years now. We’ll keep it up in 2012, because the feedback we’ve received is so positive. But I’ve heard from…
I’m a nonprofit marketing geek, so I get really, super excited about things like awesome nonprofit thank you emails. That’s why you are here, right? This week I received a thank you email from Stacey Monk of Epic Change. You may know Stacey and her organization as one of the shining examples of using Twitter…
This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. ~Kivi Guest Post by Julia Reich, Julia Reich Design If you’ve never worked with a designer before, the task can seem daunting. I’ll try to demystify the process. Intro You…
A question I hear a lot from my readers is “How much time do I need to devote to marketing when it’s just me?” Many nonprofit communicators are simply over-tasked and wearing too many different hats. What I usually tell people who are freaking out because they have too much to do is to first…
