I am the founder and CEO of Nonprofit Marketing Guide.

What Nonprofits Can Learn from Political Campaigns

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year?…

How I Found Out What Our Supporters Really Want to See on Our Facebook Page

      In today’s guest post, Kate Antoniades shows how planning ahead and paying attention to what your fans, friends, and followers react to can make all the difference in your social media marketing. She also proves that social media can work at the local level.  Thanks Kate, for sharing a super easy way…

Quick and Dirty Marketing Plans – Need 3 Volunteers

Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan, looking for three volunteers. During the webinar, I’ll walk those three people through the creation of their plans on the spot. Register now if you…

Seven Ways Social Media Improves Accountability

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But have you considered how social media like blogging, Facebook, Twitter, and YouTube can be used to increase your organization’s accountability to and transparency with those same people? Social media can help you improve your…

Seniors and Social Media? Longview Says Yes!

Think because your organization caters to seniors, you don’t need social media? Think again! Kerry Barnes explains how her organization used Facebook to create buzz about their community as well as keep family members informed.  Added bonus: computer use has increased among their residents. ~Kivi Guest Post by Kerry A. Barnes, Director of Development and Community Relations…

What’s Scary about 2012: A Sneak Peek

Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators, according to the early results of our second annual nonprofit communications trends survey. (Please add your perspective now!).  Now let’s take a quick look at what nonprofits find scary about 2012. Vying for Supporters’ Attention Despite having more ways to…