Writing for nonprofits is different than writing for other kinds of organizations. We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. In fact, we believe there are seven essential writing styles that nonprofit communicators should master. With…
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework: Today, we moved to the right side: Be Practical. Nonprofits have things they need to talk about but only have a limited amount of…
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first. The results are very…
Gary Vaynerchuk has lots of great marketing advice, but one of my favorite bits is “Document, Don’t Create.” (Spoiler alert: Go to the end of this post to see how I just did this on Instagram!) Gary says that the hunger to create perfect content cripples you, and yet in order to get the most…
You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of…
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. But what about the “social” part? That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite…
Based on the research for the annual Nonprofit Communications Trends Reports (get the 2019 report here), communications team effectiveness increases dramatically once you hit three FTE (full-time equivalents). To learn more about how big your team should be, check out this quick video and our 2019 Trends Report. Can’t see the video player? Watch it…
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform…
I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of . . . Privacy and data scandals and overall creepiness? Admissions that social…
As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What…
If you aren’t reporting your communications results regularly to your management and board, you need to start. Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? Start the discussion with these five questions. One…
What software is everyone else using for an editorial calendar? I answer in this quick video. Can’t see the video player? You can watch it on Facebook here. Download your free copy of the 2019 Nonprofit Communications Trends Report too.
