I am the founder and CEO of Nonprofit Marketing Guide.

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What…