I am the founder and CEO of Nonprofit Marketing Guide.

Is This an Email, a Meeting or an Instant Message?

We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! I encourage you to add two different communications channels to your internal comms mix, in addition to email and meetings: Instant messaging, whether you use Slack, Microsoft Teams, Google Hangouts, Facebook Messenger/Workplace or some other similar…

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Do Best Practices Guarantee Success?

When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program, we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No. Mind you, there…

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. Right or wrong, marketing and communications are often used interchangeably in the…

Build a Toolkit Like This for Your Supporters to Use

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the…