I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Here’s…
I looked over lots of nonprofit “thank you” language last week, since Thanksgiving is a natural time for nonprofits to openly share their gratitude with supporters. But the best thank yous are much more than simply those two words, as powerful as they may be. A really good, powerful nonprofit thank you does a bit…
Whenever I think about the many blessings in my life, they often circle back around to the fact that I am gainfully self-employed. Because I run my own business, I can adjust my schedule to meet my family’s needs. I can take on new creative projects whenever I want. And I can abandon the stuff…
I’m closing the 2012 Nonprofit Communications Trends survey on Friday so that I can spend early next week reviewing the data for our webinar on December 1: Trends for 2012 and Your Marketing Plan for the New Year, where I’ll release some of the data for the first time. If you haven’t already, can you please…
In this guest post, Beth Ann Spiegel shares a great example of what can happen when you really listen to your supporters and get to know your target audiences better. ~Kivi Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County As nonprofit marketers, we can all…
It’s Friday, so it’s time for Mixed Links. Let’s start with some Facebook advice… If you are looking to add a custom tab to your Facebook page that only your fans can see, but feel like you just aren’t “techy” enough to figure it out, John Haydon has a video tutorial for you. For more on…
Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year?…
In today’s guest post, Kate Antoniades shows how planning ahead and paying attention to what your fans, friends, and followers react to can make all the difference in your social media marketing. She also proves that social media can work at the local level. Thanks Kate, for sharing a super easy way…
Later this afternoon, I’ll be sending an email to everyone who has registered so far for Wednesday’s free webinar on How to Write a Quick and Dirty Nonprofit Marketing Plan, looking for three volunteers. During the webinar, I’ll walk those three people through the creation of their plans on the spot. Register now if you…
Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But have you considered how social media like blogging, Facebook, Twitter, and YouTube can be used to increase your organization’s accountability to and transparency with those same people? Social media can help you improve your…
Think because your organization caters to seniors, you don’t need social media? Think again! Kerry Barnes explains how her organization used Facebook to create buzz about their community as well as keep family members informed. Added bonus: computer use has increased among their residents. ~Kivi Guest Post by Kerry A. Barnes, Director of Development and Community Relations…
Last week, I shared a sneak peek at what’s exciting about 2012 for nonprofit communicators, according to the early results of our second annual nonprofit communications trends survey. (Please add your perspective now!). Now let’s take a quick look at what nonprofits find scary about 2012. Vying for Supporters’ Attention Despite having more ways to…
