We’ve opened up our second annual survey on nonprofit communications trends (please take it now!) and about 250 nonprofits have participated so far. Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites Many nonprofits have realized that old brochure-style websites don’t work anymore and have invested in making…
This is Part 2 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. ~Kivi Guest Post by Julia Reich, Julia Reich Design In my last post, “How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look” I offered suggestions…
Rachel Hope Allison of Big Duck presented a great webinar for us last week on multi-channel, integrated marketing and fundraising. (Missed it? All-Access Pass Holders can review the recording now.) I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. Let me be clear…
In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. And he’s developed this special e-clinic for us,…
It’s time to start working on the 2012 Nonprofit Communications Trends Report so I need your input and predictions. Please take just a minute to complete the survey. Just like last year, I’m asking: Which communications tools will be very / somewhat / least important to your nonprofit in 2012? How often will you email the…
In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers. While this research is based on alumni giving, I bet it holds true for other kinds of nonprofits…
If you have been thinking about applying to the 2012 Nonprofit Marketing Guide Mentoring Program, it’s time to do it. I’ve received more than 20 solid applications for only 10 slots, so I’m going to make some decisions at the end of this week. This is not first-come, first-served, but so many people are excited…
We’ve got a little bit of everything this week, so let’s dive right in to some Mixed Links! Earlier this week, I presented my webinar “Telling Powerful Stories about Everyday People.” In that webinar I talk about avoiding “boring bio syndrome” and Nancy Schwartz has done a great job of explaining just How to Transform…
What should you name your e-newsletter? That’s the question that the MetroWest Health Foundation asked today on Twitter. Turns out that the current name of the e-newsletter is . . . “E-Newsletter.” Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like…
I’ve always thought it would be fun to organize a virtual book club, but it sounded like too much work. And I know there are other nonprofit book clubs out there. So, I’m going to do it the lazy way. When I am reading a book that I think nonprofit marketers and fundraisers would enjoy,…
Are you giving yourself time away from your work problems so that you can solve them more creatively? Yes, you need to stop thinking about them in order to actually get anything creative to happen. It’s true. And that means you need to build downtime into your work day. Unfortunately, that’s harder and harder to…
It’s Friday! Time for another round of Mixed Links! First off, Happy Birthday to my assistant and sister, Kristina Leroux! Now to the nonprofit marketing goodies . . . Causes on Facebook has added a great new feature: Welcome and Thank You Videos. Whether you use Causes.com or not, the idea of welcome and thank…
