I am the founder and CEO of Nonprofit Marketing Guide.

Your Advice? Social Media on Serious Stuff

During my webinars and workshops on how nonprofits can use social media successfully, I often urge nonprofit staff to take a friendly, fun, and more light-hearted approach to their social media communications. But that’s often a tough sell with organizations that deal with very serious issues, like abuse, rape and death.  Obviously those situations do…

The Nonprofit Content Marketing Cookbook – Pre-Order Now

It’s almost done . . .  The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now,…

Creating Website Content: What Do Your Visitors Really Want?

I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog, but just realized I hadn’t shared it with you, so here it is! Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds…

Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising

I’m hosting this month’s Nonprofit Blog Carnival, where the theme is quirky, kooky, and off-beat nonprofit marketing and fundraising ideas. It’s time to get creative, people. I promise, you really can do something a little different that grabs people’s attention, while still staying true to your mission. We’ve got plenty of examples to prove it!…

Should You Feed Your Blog to Facebook?

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. I’ve tried to reconnect the two accounts a few times without success (yes, following Hootsuite’s instructions), and then I forgot about it until last week. It’s been almost three…

You Say You Don’t Need a Marketing Plan?

Marketing planning — real marketing planning –isn’t easy. It means you are prioritizing your goals, learning about and defining your target audiences, refining your calls to action, figuring out what will move people to follow through, deciding which communications channels to use, and much more. It’s work . . . which means I often hear…

New Free E-Course: 15 Days to Better E-Newsletters

Your email newsletter can be the engine that drives your online fundraising program, educates your supporters, and inspires them to volunteer with and advocate for you — but not without a strategy behind it and an approach to communicating that’s more like personal gift giving and less like mass e-blasting. Drastically Improve Your Newsletter in…

Mixed Links for Nonprofit Communicators August 19, 2011

Happy Friday, everyone! Let’s unwind with a few mixed links – good stuff for nonprofit communicators. Social Media For great insights into nonprofits and Facebook, NTEN has released the 2011 Benchmarks Extra: Facebook which dissects data from 34 nonprofits. Just “like” their Facebook page to receive the report. Carie Lewis of HSUS shares a great…