During my webinars and workshops on how nonprofits can use social media successfully, I often urge nonprofit staff to take a friendly, fun, and more light-hearted approach to their social media communications. But that’s often a tough sell with organizations that deal with very serious issues, like abuse, rape and death. Obviously those situations do…
I do believe that my first-ever blog crush was on Jeff Brooks, when he was writing Donor Power Blog. The wit, the pith, the worldly wisdom, oh my. Jeff is currently writing Future Fundraising Now, and he still puts it all out there (the good, the bad, and the ugly in fundraising, especially in direct mail)…
It’s almost done . . . The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now,…
Here’s a quick preview of what we’ll be doing at Nonprofit Marketing Guide in September. I hope you’ll join us for some of it! In the Webinar Series September 7: Social Media Starter Kit: Best Practices for Nonprofits on Facebook, Twitter and LinkedIn with Kerri Karvetski September 13: Making the Ask: Getting People to Give,…
I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog, but just realized I hadn’t shared it with you, so here it is! Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds…
I’m hosting this month’s Nonprofit Blog Carnival, where the theme is quirky, kooky, and off-beat nonprofit marketing and fundraising ideas. It’s time to get creative, people. I promise, you really can do something a little different that grabs people’s attention, while still staying true to your mission. We’ve got plenty of examples to prove it!…
I met Jubi Headley via my other website, Writing for Nonprofits. Jubi is direct, witty, and savvy — all qualities I admire in both writers and friends, so I’m happy to introduce him to you as both, and as today’s guest blogger. ~Kivi Guest Post by Jubi Headley, WriteNow Communications Whether you call them…
I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. I’ve tried to reconnect the two accounts a few times without success (yes, following Hootsuite’s instructions), and then I forgot about it until last week. It’s been almost three…
Marketing planning — real marketing planning –isn’t easy. It means you are prioritizing your goals, learning about and defining your target audiences, refining your calls to action, figuring out what will move people to follow through, deciding which communications channels to use, and much more. It’s work . . . which means I often hear…
Your email newsletter can be the engine that drives your online fundraising program, educates your supporters, and inspires them to volunteer with and advocate for you — but not without a strategy behind it and an approach to communicating that’s more like personal gift giving and less like mass e-blasting. Drastically Improve Your Newsletter in…
Happy Friday, everyone! Let’s unwind with a few mixed links – good stuff for nonprofit communicators. Social Media For great insights into nonprofits and Facebook, NTEN has released the 2011 Benchmarks Extra: Facebook which dissects data from 34 nonprofits. Just “like” their Facebook page to receive the report. Carie Lewis of HSUS shares a great…
If you want website visitors to sign up for your email newsletter, you have to make it easy and give them a compelling reason to do so. Let’s look at a few ways to do more than just say “sign up for the newsletter.” Be More Specific About What They’ll Get The easiest approach is…
