I am the founder and CEO of Nonprofit Marketing Guide.

Blending Marketing and Fundraising into Community Engagement Teams

Layla Fry, director of communications for Southwest Key Programs, emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book. Can you tell me where I can find out more about this trend and how/why you believe this…

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Guest Post by Lisa Maher, student in Nonprofit Management at NYU Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher decided to participate by putting together a list of organizations she has always donated to and then tracked the…

Microvolunteering: Small Jobs on Your Own Time #mds11

Today I’m live blogging parts of the 2011 Millennial Donor Summit, a virtual conference. This session is called the Microvolunteering Revolution, presented by Jacob Colker of Sparked.com (@jacobcolker on Twitter) Most volunteering still happens offline, of course, but there are significant barriers to it. It can be hard to find the right opportunity, you might have…