I am the founder and CEO of Nonprofit Marketing Guide.

Your Org’s Personality in Three Words?

When I ask staff at nonprofits to describe their organization’s public personality, I often get blank stares, or something like “Ummm . . . we don’t have one, so I guess, well, how about ‘boring?’” I admit, it’s a tough question, especially if you’ve never considered that an organization could even have a personality in…

Majority of Donors Prefer Online to Print

Cygnus Applied Research is releasing its 2011 Donor Survey this week, and the executive summary alone contains some really interesting statistics and trends. This is a major survey by Penelope Burk’s team of over 17,600 American donors (there’s a separate report on Canadians). I’ll report on the full study once I’ve had a chance to…

Do Not Ask Your Board to Fundraise or Friendraise!

Why shouldn’t you ask your board members to “fundraise” or “friendraise”? Because as we discussed during today’s webinar on Making the Ask, people don’t know what the heck you are talking about. There are scores of different ways that board members can “fundraise” and “friendraise.” If you don’t make your requests much more clear and…

Setting Up a Social Media Listening Dashboard

A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. Nonprofits can use dashboards for all sorts of purposes, including fundraising results, program participation, management reports to boards, and much more. One very popular use of the dashboard concept is to monitor social media conversations about your…

Free Webinar on Setting Your Marketing Goals

When Nancy Schwartz and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and…

Making Quirky Communications Work at DC Central Kitchen

When Claire Meyerhoff and I talk about good storytelling, we often talk about honing in on the quirks – those little details that make a story memorable. So I smiled ear to ear when William Neuheisel, communications manager at DC Central Kitchen, talked about how their communications personality is a little quirky. In this latest…