I am the founder and CEO of Nonprofit Marketing Guide.

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Guest Post by Lisa Maher, student in Nonprofit Management at NYU Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher decided to participate by putting together a list of organizations she has always donated to and then tracked the…

Microvolunteering: Small Jobs on Your Own Time #mds11

Today I’m live blogging parts of the 2011 Millennial Donor Summit, a virtual conference. This session is called the Microvolunteering Revolution, presented by Jacob Colker of Sparked.com (@jacobcolker on Twitter) Most volunteering still happens offline, of course, but there are significant barriers to it. It can be hard to find the right opportunity, you might have…

Creative Fundraising: The Groundhog Day Campaign

I’m always urging you to give something new a try, and to mix it up a bit. Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis. Melissa Musliner, House of Charity’s Marketing & Development Director, is a Nonprofit Marketing Guide All-Access Pass holder. “Many people give to the hungry and homeless…