I am the founder and CEO of Nonprofit Marketing Guide.

Last Chance for Seattle Workshop and Happy Hour

This Monday, June 13th, is the last day to register for the Total Focus Nonprofit Marketing Plan Workshop in Seattle, taking place on Thursday, June 16. Nancy Schwartz and I will be spending the day with nonprofits from Hong Kong, Calgary, Missouri, Texas, Colorado, California, Oregon, and across Washington, taking them step-by-step through the process of…

Creating Content to Match Your Org’s Personality

On Wednesday, I suggested a few ways that nonprofits can show their personalities, following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive…

How Small Nonprofits Can Raise Money on Facebook

I had a great conversation with Susan Gordon, director of nonprofit services for Causes, last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use…

Creating an Editorial Process at CompassPoint

Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) non-existent or always done on the fly? The ad hoc approach can work, but it only gets you so far. That’s the conclusion that CompassPoint Nonprofit Services reached last year. Nelson Layag, project…