If you find yourself asking your nonprofit’s supporters to . . . Help Support Participate Engage Believe Understand Be proactive Work with you Collaborate Buy in Promote Share Educate Network Connect Partner . . . don’t be shocked when nothing happens. Get five people in a room and ask them to physically do any of…
When Nancy Schwartz and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and…
When Claire Meyerhoff and I talk about good storytelling, we often talk about honing in on the quirks – those little details that make a story memorable. So I smiled ear to ear when William Neuheisel, communications manager at DC Central Kitchen, talked about how their communications personality is a little quirky. In this latest…
Last week, I talked about creating a graphic design style guide. Along with that, you need an editorial style guide. These are just two of several very important tools that all nonprofit communicators should be using. Your editorial style guide should contain a word list that shows how you will use, format, and spell certain words.…
Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Who decides what goes online, and who actually puts it there? I do, so I was excited when Kristin Johnson of the National Wildlife Federation agreed to share how they do it. During this interview, the latest in our…
Happy Friday! Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so. With a few tips from me and Nancy Schwartz, the National Clearinghouse on Families and Youth shows what goes into Creating a Simple Marketing…
In this interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Wendy Harman, social media manager for the American Red Cross talks about how she and her team make decisions about what goes online and when. A few key points: Wendy calls editorial calendars “a necessary evil” that represent…
On January 3, 2011, I started a daily blogging experiment — and by “daily” I actually meant business daily, Monday – Friday. (Katya Andresen did the same thing, but really did blog every day, including weekends. Here’s what she learned about her 100 posts.) Out of the 64 business days between Monday, January 3 and…
Nonprofit marketing can be an overwhelming job, but it’s one that you can make much easier by using a handful of simple tools, including a Graphic Design Style Guide. A graphic design style guide puts in writing all the various decisions you’ve made about how things should look both in print and online. While many…
Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t? On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank.…
Here’s your Friday afternoon round-up of Mixed Links . . . I’m presenting my storytelling workshop, Three Stories Every Nonprofit Should Be Telling, free of charge at the San Francisco Foundation Center on Tuesday, April 19, 10:00 a.m. – Noon. If you are in the Bay Area, I’d love to meet you in person at…
In one of those wonderful chance meetings that make conferences like #11NTC so valuable, I met Stephanie Downs, president of the board of the FiXiT Foundation. She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises…
