I am the founder and CEO of Nonprofit Marketing Guide.

“Open Community” and Nonprofit Marketing

I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Maddie and Lindy were kind enough to answer a few questions on how the concepts in the book relate to nonprofit marketing.…

Freelancers/Consultants: How to Work for Nonprofit Clients

In addition to everything we do at Nonprofit Marketing Guide directly for nonprofits, I also have a small side project that helps freelance writers and consultants do a better job serving their own nonprofit clients. It’s called Freelance Writing for Nonprofits. I’ve re-opened registration for another session of the “Freelance Writing for Nonprofits” coaching program created…

7 Tips for Email Subject Lines

During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them…

Favorite Tools for Keeping Track of Everything

I’m a content creator. In any given week, I’m creating content for my own blog, e-newsletter, webinars and e-clinics, and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide. It’s no wonder that…