I am the founder and CEO of Nonprofit Marketing Guide.

Connecting with Your REAL Target Audience

Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public” and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you. Nancy and I will be spending lots of time working closely with…

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Friday, October 17 is the last day for Early Bird registration. The price goes up by $100 on Saturday. Look what we’ve built into…

Join the Nonprofit Marketing Guide Book Club on Third Fridays

I’m hearing some great stories from readers of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon link) and I want you to be able to hear and share them too. So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into…

Write Your Marketing Plan in One Day

I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up…

Turn Your Nonprofit into a Media Mogul: Series Starts Today

This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in…