You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this…
I’m mapping out the webinar schedule for the rest of 2010 and have left a few holes in the schedule for YOU to fill. I try to survey you at least twice a year about what you want to learn about and I always commit to put the top three vote getters on the schedule…
If your online marketing program isn’t quite what it should be, these five webinars over the next three weeks can help! July 14: Integrating Your Website, Email Newsletter, and Social Media Sites July 20: 10 Ways to Engage Your Facebook Fans July 21: Twitter for Nonprofits: The Truth about Tweeting for Your Cause (Featuring John…
I can’t tell you how many times in the last year I’ve heard someone explaining to a newbie how to use an RSS reader for online/social media listening, only to quickly follow it with, “But I don’t really use mine anymore, because I subscribed to too many feeds and am overwhelmed.” Not exactly the greatest…
I saw this nonprofit advocacy commercial last night by VoteVets.org, the League of Conservation Voters, the Sierra Club, and SEIU who are all lobbying for clean energy climate legislation. While I recommend that nonprofits capitalize on opportunities to link their activities to what’s in the news, I don’t think this particular “cleaning wildlife covered by oil”…
Nancy Schwartz is back on her annual quest for the best nonprofit taglines, and this year you can submit taglines from programs, campaigns, and events, not just for your organization as a whole. A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your…
I was going to wait until Tuesday to tell you about our new e-clinic for July, but what the heck. If you are at work today, you deserve a little bonus! (For those of you outside the U.S., this Sunday is Independence Day, which means most of America is slacking off today and Monday.) July…
Here’s a new question from Melinda Pearce at NCGives (read about our partnership here): How do you connect online and offline communities? from Kivi Leroux Miller on Vimeo. At the NC Tech4Good conference last week, we learned that North Carolina is second only to Texas for the total number of people living in rural communities,…
Tomorrow, Tuesday, June 29 at 1:00 p.m. Eastern (10:00 a.m. Pacific), I’m doing a free webinar in Network for Good’s Nonprofit 911 series. Our topic is “Survival Tips for Nonprofit Communicators.” Register now. Here’s how Network for Good is describing the session: You can take this job . . . and love it? Nonprofit marketing…
I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? (Here is the link if you don’t see the poll live.) QuestionsView…
A minute ago, I introduced you to a new partnership with NCGives, where we will all hopefully learn a lot more about running a communications department of one for a small nonprofit, through the experiences of Melinda Pearce, NCGives’ communications director. One of the challenges that Melinda is facing right now is how to use…
Today I’m introducing a new series of posts on this blog that over the next several months will take you behind-the-scenes and into the marketing and communications decision-making of a small nonprofit called NCGives. NCGives, with just three full-time staff, works statewide in North Carolina to redefine the way we think about philanthropy. Philanthropy is…
