I am the founder and CEO of Nonprofit Marketing Guide.

7 Tips for Email Subject Lines

During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them…

Favorite Tools for Keeping Track of Everything

I’m a content creator. In any given week, I’m creating content for my own blog, e-newsletter, webinars and e-clinics, and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide. It’s no wonder that…

Getting Over Social Media Culture Shock #cncn

Yesterday I presented part of NTEN’s “We are Media” workshop at the annual conference of the North Carolina Center for Nonprofits, along with Holly Ross, Jordan Viator, and Ruby Sinreich. Here’s the slideshow, which gives you some quick tips on how to deal with the six most common concerns nonprofits have about using social media.…