You don’t want to let the end-of-year giving season pass you by. Several of the vendors who process online donations for nonprofits (e.g. Blackbaud, Convio, Network for Good) report that 45% – 50% of the online donations they process by total dollar amount take place between October and December. Network for Good says that a…
Next week on Tuesday, November 9, 2010, I’m presenting a webinar for CharityHowTo on Online Fundraising Fundamentals. If you are still trying to figure out how to make online fundraising work for you, I hope you’ll join us. I’ll be talking about what you need On your homepage On your donate page In your email communications In…
During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them…
I’m a content creator. In any given week, I’m creating content for my own blog, e-newsletter, webinars and e-clinics, and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide. It’s no wonder that…
If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck. (Sorry to be so blunt about it, but it’s true.) Here’s why: If you really understood the people on your email list, knew what they wanted from you, and delivered that regularly,…
A new study called “Women Give 2010: New Research about Women and Giving” says women are more generous charitable givers than men. Evidence clearly shows that married couples give more and are more likely to give than singles, in large part because married people tend to be more connected socially, which is linked to philanthropic…
I made a mistake when I started reading The Networked Nonprofit (Amazon link) by Allison Fine and Beth Kanter. I thought it was going to be a book about social media, and it is, of course, but it’s much bigger than that. I recently interviewed Allison about the book, which I highly recommend not only…
I met Elizabeth Hundley Finley, the development and communications manager for the Adolescent Pregnancy Prevention Campaign of North Carolina, a couple of weeks ago at an AFP workshop I presented. She told me the story of how she recently changed her Twitter handle and her approach to how she used Twitter and I was so impressed with…
Happy Friday to you all! After a busy week of traveling to Erie, PA for three presentations at Nonprofit Day and preparing for my upcoming planning workshop with Nancy Schwartz in DC next week, I am ready for some mixed links (and drinks)! Join me, won’t you . . . Want more national exposure, but…
Claire Meyerhoff and I are hosting the second installment of our virtual book club for The Nonprofit Marketing Guide today (Friday) from 1:00 – 1:30 pm ET (10:00 – 10:30 a.m. PT) on our Magic Keys Radio & Podcast. We broadcast live over the Internet, and afterwards the recording is immediately available as a podcast.…
Voting for the 2010 Getting Attention Nonprofit Tagline Awards end tomorrow, so if you haven’t voted yet, it’s time! You’ll learn a ton just from the voting process, and Nancy Schwartz will send everyone who votes a special report. Vote here. The 70 tagline finalists have been culled from over 2,700 entries in 13 categories.…
Yesterday I presented part of NTEN’s “We are Media” workshop at the annual conference of the North Carolina Center for Nonprofits, along with Holly Ross, Jordan Viator, and Ruby Sinreich. Here’s the slideshow, which gives you some quick tips on how to deal with the six most common concerns nonprofits have about using social media.…
