Is your marketing plan for 2010 . . . dancing around in pieces in your head? scattered across who-knows-how-many post-it notes and scraps of paper? shot to heck, because what you thought would happen so far this year didn’t? hopelessly unrealistic? non-existent? I’m going to show staff at 20 nonprofits how to take control of…
I’ve sometimes compared writing my first book, The Nonprofit Marketing Guide, to having a baby, and the metaphor held true today. Just like our second-born daughter, the book arrived more than a week before it was expected! I was told to expect my copies late next week at the earliest, and Amazon has been using…
The release of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, is finally less than a month away! To celebrate, we are hosting two book parties and you are invited. We’ll have eats, drinks, and books for sale. Both locations do have limited capacity, so please…
On Wednesday, May 19, 2010, Nancy Schwartz of GettingAttention.org, who I turn to for all things nonprofit branding, messaging and taglines, will be our guest expert for a special Q & A Coaching Call for Nonprofit Marketing Guide All-Access Pass Holders. Nancy will offer some tips on making your messages more memorable and will then…
On Tuesday, May 11, Gail Perry and Claire Meyerhoff are presenting a webinar at Nonprofit Marketing Guide called Turn Your Fundraising Event into the Best Party in Town. Last week Gail discussed why it’s so important for nonprofits to think of their events as parties. Today, she gives you some practical tips on how to…
Happy Friday! And Happy Mother’s Day to all of you Moms out there. I’m personally looking forward to French Toast in bed Sunday morning . . . but until then, let’s share some Mixed Links! Two Studies on Generations and Giving The Next Generation of American Giving: A Study on the Contrasting Charitable Habits of…
Next Tuesday, May 11, I’m bringing back Gail Perry and Claire Meyerhoff for an encore presentation of the single most popular webinar we’ve ever hosted at Nonprofit Marketing Guide: Turn Your Fundraising Event into the Best Party in Town. I asked Gail why it’s so critical that nonprofits think about their events not as, well,…
During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…
Jeff Brooks at Future Fundraising Now is hosting the next Nonprofit Blog Carnival with an April Fool’s theme, so I decided to share with you those times during my week when I am most likely to think, “This is a joke, right?” This happens several times a week, as I review the email that comes…
I’m putting together a new webinar called Creating a Social Media Policy for Your Nonprofit (it’s on Wednesday, April 28 at 1:00 p.m. ET). As I’m thinking about the variations I’m seeing in social media policies, I’m measuring them up against what I’ve been using as the “good nonprofit marketing through social media” yardstick: Does…
One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.” Here is the slide deck. It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point…
Last week at the Day of Service at the Nonprofit Technology Conference in Atlanta, I met with Executive Director Megan Anderson and Volunteer Coordinator Courtney Hodges of the Furniture Bank of Metropolitan Atlanta. Each year, the NTEN community helps scores of local nonprofits in the conference’s host city, and this year I signed up to assist…
