I am the founder and CEO of Nonprofit Marketing Guide.

Video Review of “Brandraising”

Here’s a video review of Sarah Durham’s new book, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications.¬†¬†Watch to learn how to get me to buy a copy for you! Kivi Reviews “Brandraising” by Sarah Durham from Kivi Leroux Miller on Vimeo. Kivi Leroux Miller of Nonprofit Marketing Guide.com reviews “Brandraising: How Nonprofits Raise…

Communications Directors: Want Your Own Coaching Program?

This week I started an intensive month-long coaching program for freelance writers who want to serve nonprofit clients. I limited the program to just 10 freelance writers, because I wanted the whole group to be able to interact and for me to be able to answer questions directly and fully. Several communications directors at small…

Why You Must Work with Network for Good and How to Follow Up with Donors

Yesterday in “10 Donations. 3 Thank-Yous. 7 Failures to Communicate,” I shared the results of my recent giving experiment, where only 3 out of 10 national nonprofits acknowledged my gift with a thank-you. These results mimic last year’s, and in the comments on last year’s post, a few people suggested that the fact that the…

10 Donations. 3 Thank-Yous. 7 Failures to Communicate.

It’s time to share the results of my 2009-2010 “What I Got When I Gave” Experiment. The point of this experiment is to see what kind of communications response I get in return for unsolicited donations to national charities. This does not include the automated email receipt that I get from the payment processor; I’m…

More Proof That Storytelling and Gratitude Pay Off

I’ve been working as a volunteer board member with Positive Wellness Alliance (PWA), a small nonprofit that serves low-income people with HIV/AIDS, to incorporate more storytelling and more gratitude into their donor communications. If you’ve been reading this blog for long, you know how strongly I believe in both storytelling and thank-yous as powerful nonprofit…

Ensure Your E-News is Read – Not Dead – on Arrival

I just wrapped up an hour-long teleconference for Network for Good’s Nonprofit 911 series titled “Ensuring Your E-Newsletters are Read – Not Dead – On Arrival This Year.” The focus of the call was on creating a newsletter strategy that really provides value for your readers. I created two new pages at Nonprofit Marketing Guide…

Integrating Your Website, Email Newsletter and Social Media Sites

Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule. I have to admit, it’s a rather ambitious topic for one hour. I’m in…

A New Coaching Program for Freelance Writers Serving Nonprofits

This blog is all about helping small nonprofits and one-person marketing departments communicate as effectively as possible with their supporters. Sometimes the best way to do that is to outsource your content creation to a professional freelance writer. The problem is that there really aren’t all that many writers who specialize in producing the kind…