I am the founder and CEO of Nonprofit Marketing Guide.

Rough Draft of a Nonprofit Social Media Policy

During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…

Does Your Social Media Policy Let Staff Be Real?

I’m putting together a new webinar called Creating a Social Media Policy for Your Nonprofit (it’s on Wednesday, April 28 at 1:00 p.m. ET). As I’m thinking about the variations I’m seeing in social media policies, I’m measuring them up against what I’ve been using as the “good nonprofit marketing through social media” yardstick: Does…

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.”  Here is the slide deck.  It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point…

Creating an Online Marketing Strategy in Two Hours at #10NTC

Last week at the Day of Service at the Nonprofit Technology Conference in Atlanta, I met with Executive Director Megan Anderson and Volunteer Coordinator Courtney Hodges of the Furniture Bank of Metropolitan Atlanta. Each year, the NTEN community helps scores of local nonprofits in the conference’s host city, and this year I signed up to assist…

Our Next Several Webinars and Where to Meet in Person

I just realized I hadn’t shared our webinar line-up with you recently, so here’s what’s coming up in the next few weeks: March 18: On-the-Spot E-Newsletter Makeovers: Get Your E-Newsletter into Better Shape March 23: Getting Your Nonprofit Started with Social Media March 30: Q &A Conference Call: Personality and Positioning with “Brandraising” Author Sarah…

Video Review of “Brandraising”

Here’s a video review of Sarah Durham’s new book, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications.  Watch to learn how to get me to buy a copy for you! Kivi Reviews “Brandraising” by Sarah Durham from Kivi Leroux Miller on Vimeo. Kivi Leroux Miller of Nonprofit Marketing Guide.com reviews “Brandraising: How Nonprofits Raise…

Communications Directors: Want Your Own Coaching Program?

This week I started an intensive month-long coaching program for freelance writers who want to serve nonprofit clients. I limited the program to just 10 freelance writers, because I wanted the whole group to be able to interact and for me to be able to answer questions directly and fully. Several communications directors at small…