I am the COO and Community Engagement Manager at Nonprofit Marketing Guide.

Are Your Emails Being Delievered? [New Report]

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Turns out the answer to that question is, “a lot!” When you send an email, Internet Service Providers (ISPs) use your “sender…

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi met Cynamon at the Create Good Conference this year and asked her to share about making the change from the corporate world to a nonprofit communications director position. ~Kristina Guest Post by Cynamon Frierson In January 2016, I dove into nonprofit work as the Communications and Marketing Manager for the Lung Cancer Initiative of…

Mixed Links for Nonprofit Communicators June 10, 2016

Good Friday afternoon to you, my friends! Let’s wind down with some Mixed Links… See a great example of impact reporting in Non-profit Grades Itself on Performance. Check out these 50 Social Media Marketing Influencers to Follow. Twitter is planning on upping their character count limit for tweets. Find out How Twitter’s Big Shift Affects Marketers. Not…

Quit Wasting Time on a Failing Newsletter [Starts Tomorrow]

Are you just breaking even (or losing money) with your donor newsletter? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer? Did…

Mixed Links for Nonprofit Communicators May 27, 2016

Happy Friday! Let’s celebrate with some Mixed Links… CauseVox has started a new podcast about online fundraising for nonprofit leaders, fundraisers, and marketers. Big Duck has a new, cost-effective way to measure how you are perceived by the public – the Brandraising Benchmark. Looking for a job in fundraising? Here are 5 Common Fundraising Resume Mistakes. Charity…

Mixed Links for Nonprofit Communicators May 13, 2016

Happy Friday, everyone! Join me for some Mixed Links… Peter Panepento tackles the Giving Day fiasco in Give Local America Disaster Offers Lessons for Next Time on Beth Kanter’s blog. (You can follow and contribute to this conversation using #GiveDayLessons) Here are 36 Marketing Blogs your Nonprofit Should Start Reading Today. New to social media? Take a look…