I am the COO and Community Engagement Manager at Nonprofit Marketing Guide.

A Day in the Life of a Nonprofit Communicator – Rebecca Powell

Here’s another in our new series, profiling the days of nonprofit communications professionals . . . Rebecca Powell is with the Gluten Intolerance Group, which has about 95 branches across the US.  Rebecca is in charge of coordinating these branches, which are all run by volunteers. She has always enjoyed writing and research and this job allows her…

A Day in the Life of a Nonprofit Communicator – Autumn Burch

Welcome to our newest blog series, A Day in the Life of a Nonprofit Communicator. This is the first edition in the series, which we hope will shed more light on what it’s really like to work in nonprofit communications today. Autumn Burch is the Marketing & PR Coordinator for the Patrick Henry Memorial Foundation at Patrick…

Nonprofit Hashtags You Should Keep an Eye On

In yesterday’s post on registering a hashtag, we talked a little bit about how useful hashtags can be when trying to categorize your social media posts by topic. Here are some hashtags specific to the nonprofit field that you should add to your listening dashboard. Twitter Chats #nptalk – Weekly Wednesdays, 3:00 -4:00 pm EST. Learn…

Can I Register a Hashtag?

 Hashtags are a great way to organize your social media updates and to find others who are talking about the same things you are talking about. Hashtags are definitely here to stay, with Facebook recently adding the feature to their network, following Twitter and Instagram. Here’s a little hashtag #background: Adding a hashtag (#) before a…

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…

Anna Is Working on Creating Cohesive Messaging

Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you to…

Christine is Working on Marketing Personas with Her Content Marketing Team

Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you to…

Breaking Down Your Data: How to Set Your Own Benchmarks

Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a  27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…