A few weeks ago I shared Why Stories Are Important for Nonprofits and promised some more ideas on how to actually write those stories. In their marketing book, Made to Stick (Amazon link), Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. They each have…
I am not going to lie. I am struggling a little bit the past few days being positive. Factors that are both in and out of my control are definitely having a toll on my mood. Unfortunately my schedule does not allow for a mental health day today so I turned on some happy music…
March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising. This week we have graphic design tips, Instagram help, and Netflix. It’s time for Mixed Links… Learn How to Write Instagram Captions That Improve Engagement. Be sure you avoid these 10 Mistakes in Calls…
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. Registration is $20 or free with an All-Access Pass Learn More and Register March 19…
If you’re expecting your organization to create your professional development plan, you are making a big mistake. Nonprofit communications work is constantly evolving, and that means the skills and experiences needed to be effective are changing just as fast. Join us next week for our next BUDGET-FRIENDLY webinar that will show you how to create a professional…
Happy Friday, good people. Do you want the best articles, posts, tips, and more from around the world of marketing and fundraising? Of course you do! This week I have more trends for 2019, marketing to millennials, free tools for nonprofits, and Ryan Reynolds. It’s time for Mixed Links… Kivi shares Tech Trends for Nonprofit Communicators…
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t…
While we know a lot of you are completely overwhelmed or stressed by your job, we also know a lot of you are out there kicking butt! Your campaigns get attention. Your advocates make change happen. Emails are being opened and checks are being mailed. You are on top of the world! So how do…
Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The…
Do you think your email newsletter stinks? Do you hate when it’s time to put it together because you just don’t think it’s worth it? Stop treating your newsletter this way! Your organization’s email newsletter has the potential to be a communications powerhouse! You just need to know the strategies, tactics, and design options that make…
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is…
Would you like more nonprofit marketing training but aren’t sure what you need and don’t have a lot of spare time? We can recommend online, self-paced courses for you, and we only need you to answer two questions to do it. We’ve taken our experience working with nonprofit communicators like you and the research we’ve…
