I am the COO and Community Engagement Manager at Nonprofit Marketing Guide.

How Relevant Are You?

Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. If your readers don’t care about what you are publishing or understand why it should be important to them, then you are wasting everyone’s time – including your own. You can’t have the impact you want if you aren’t…

Mixed Links for Nonprofit Communicators – November 23, 2018

Happy Thanksgiving to those of you in the US. I am so thankful for you, I have put together the best articles, posts, tips, and more from around the world of marketing and fundraising. This week’s edition is a little more fundraising-focused with Giving Tuesday next week kicking off year-end campaigns. It’s time for Mixed Links… We…

Mixed Links for Nonprofit Communicators – November 16, 2018

Baby, it’s cold outside! Let’s warm up with the best articles, posts, tips, and more from around the world of marketing and fundraising. I am bringing the heat with posts on video, a plea to take our trends survey, tips on #GivingTuesday and year-end fundraising as well as writing better calls to action on social media. It’s…

How the Hemophilia Federation of America Created Their Thank You Video

Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. ~Kristina Guest Post by Emily Roush-Bobolz It was that time of year to send…

Do You Skip Thanksgiving, Too?

How annoying is it that department stores skip over Thanksgiving and go right to Christmas? This year we didn’t even make it through Halloween before you could see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and,…

Mixed Links for Nonprofit Communicators – November 9, 2018

I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. I went a little visual this week with tips on Instagram, photography, video ads, and flyer design. It’s time for Mixed Links… Allie Decker at…

Take the 2019 Nonprofit Communications Trends Survey Now

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey . . . and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in…

So You Made an Audience Persona. Now What?

Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. ~Kristina Guest Post by Beth Hallowell So you made an audience persona. That’s awesome! Audience…