Happy Friday, everyone – I hope you had a great week! Let’s finish it off with some Mixed Links… We love Claire Meyerhoff for her straight-talk, and she’s dishing that out in spades in Your Donor Stories Are BAD. But here’s storytelling done right – Watch this Brilliant Second-by-Second Storytelling Masterpiece. Joanne Fritz is taking submissions…
Starting in just a few hours, we are kicking off a great quarter of training on everything from fundraising appeals – both direct mail and email – to Facebook Ads and donation pages to working smarter in general. We’re also working with some of the smartest trainers around like Tom Ahern, John Haydon, and Nancy…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too! Tell us what you do in a typical day as a nonprofit communications pro. ~Kristina Katie Houston is Marketing & PR Coordinator at…
Welcome to a “I just got back from vacation and am still on Pacific time” edition of Mixed Links! Joanne Fritz is hosting this month’s Nonprofit Blog. The theme is Year-End Fundraising. If you missed June’s edition, you should head over to the Wild Apricot Blog and get motivated. A new survey says Fun Runs…
During our direct mail appeal letter training, we invariably get asked about appeal letter length: How many pages should our letter be? Anyone have great success with anything over 2 pages? Everyone on my team is very afraid of anything over a page. Direct Mail expert Tom Ahern shoots down the one-page myth immediately. In his words,…
For today’s Question of the Week, we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. What has worked best for you? Here are some ways organizations have segmented their email lists in order to send more relevant communications: Events (attendees, RSVPd,…
Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you…
Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. ~Kristina Guest Post by Peter Panepento of Panepento Strategies Who do you think of first when you’re about to launch a new campaign or release a piece of important…
Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. (Be sure to check out the 2:00 pm time slot for a great tip!) We’d love to feature YOU in this series! Tell us what you do in a typical…
Last week, Sheena Abraham tweeted this brilliant idea: @kivilm you know what would be cool…comms directors sharing screenshots of their daily calendar & what they have planned! — Sheena T Abraham (@SheenaTAbraham) June 17, 2015 And we knew it would be a perfect addition to our Day in the Life of a Nonprofit Communicator Series. Maybe…
For today’s Question of the Week, we’re talking inspiration – writing inspiration to be exact. Where do you get your best writing ideas? Share your sources of inspiration below! Facebook friend Andrea Baumann finds ideas skimming Facebook, Pinterest, and Twitter. She says “It’s a great way to see what others are saying and commenting on.” Kerri Karvetski says,…
Welcome to our weekly round up of the good stuff on the net. Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Looking to engage new donors instantly? Download Classy’s Comprehensive Guide to Nonprofit Welcome Emails. We agree that nonprofits should acknowledge…
