Part of my job as community engagement manager is to handle guest posts for this blog. We love sharing what nonprofits are doing and tips from other experts in nonprofit marketing and fundraising. We receive guest posts in two ways – we reach out to people we know have great stories and insight to share…
Did you have a productive week? It’s hopping here (no doubt fueled by Easter candy) at Nonprofit Marketing Guide! Let’s cap the week off with some Mixed Links! Are you going to Nonprofit Technology Conference next week in Minneapolis? I am hosting a meet up with three fabulous ladies of nonprofit marketing and fundraising –…
Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted a study of more than 2,000 adult internet users who support causes and recently released their findings in a report, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Some key findings include: 54% of respondents indicate they are more likely…
Happy Friday! It’s a West Coast edition of Mixed Links. Been in Silverdale and Seattle, Washington this week, and Santa Cruz, California today, working with some great clients on their content marketing strategies. This week Blackbaud released npEXPERTS: Online Marketing Insights for Nonprofits, an e-book that contains tips and advice from experts on nonprofit marketing,…
So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right? Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank…
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. How does one…
We’ve noticed lately a lot of folks talking about “responsive design” or “responsive web design.” Mashable even proclaimed 2013 the Year of Responsive Design. Just in case you are getting questions you aren’t quite sure how to answer, we wanted to give you a quick explanation. Simply put, responsive web design means that your website knows what…
Happy New Year! We love our readers and think you deserve some goodies. We’ve been highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. Article headlines, tweets, email subject lines and Facebook updates…
Gail Perry knows how to fire up a board! But first you have to have the right kind of people in place. Gail shares what she looks for in a enlisting board members. If you want to learn more, this Thursday Gail will join us for a Pass Holder webinar called 7 Steps to Enlist…
Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards – or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi). Then 3,300 voted for the 18 winners categorized…
Happy Friday! It’s Mixed Links time… First off, a quick update on our fundraiser for Positive Wellness Alliance. Every year, we host a free webinar where we collect a $10 donation for PWA. So far, you’ve donated over $1400! Thank you! This year’s webinar is Three Stories Every Nonprofit Should Be Telling and it will take place…
It’s Friday so let’s have some Mixed Links! Messaging Voting for the 2012 Nonprofit Taglines Awards Competition ends next Friday, October 5th. It only takes about 5 minutes and may actually help you consider whether your tagline is working or not. Vote today! What do you think of your mission statement? Here is a challenge: see…
