And just like that, I lost over a third of my readers before I even got started with my awesome article (what? you won’t know if it’s awesome or not – you aren’t going to read it all). When all is said and done you will probably only look over about a half of what’s…
We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…
Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you to…
Our 200+ Nonprofit Marketing Guide All-Access Pass Holders, along with all of you reading this blog, represent the great diversity in the world of nonprofit communications. To help you see that you aren’t alone in your challenges and that you really are part of a wonderful community of passionate, creative professionals, we are introducing you to…
Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a 27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…
I’ve been tweeting for a while so I sometimes forget many people are still wary of Twitter. Facebook has become a norm in nonprofit communications, but Twitter still has many hold outs. Laurel Dykema offers a newbie perspective on tweeting and how to get started. ~Kivi Guest Post by Laurel Dykema of Mission India I’ll admit it—when…
Part of my job as community engagement manager is to handle guest posts for this blog. We love sharing what nonprofits are doing and tips from other experts in nonprofit marketing and fundraising. We receive guest posts in two ways – we reach out to people we know have great stories and insight to share…
Did you have a productive week? It’s hopping here (no doubt fueled by Easter candy) at Nonprofit Marketing Guide! Let’s cap the week off with some Mixed Links! Are you going to Nonprofit Technology Conference next week in Minneapolis? I am hosting a meet up with three fabulous ladies of nonprofit marketing and fundraising –…
Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted a study of more than 2,000 adult internet users who support causes and recently released their findings in a report, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Some key findings include: 54% of respondents indicate they are more likely…
Happy Friday! It’s a West Coast edition of Mixed Links. Been in Silverdale and Seattle, Washington this week, and Santa Cruz, California today, working with some great clients on their content marketing strategies. This week Blackbaud released npEXPERTS: Online Marketing Insights for Nonprofits, an e-book that contains tips and advice from experts on nonprofit marketing,…
So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right? Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank…
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts. How does one…
