Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [STARTS THIS WEEK]

We can’t market alone, especially since our front-line colleagues are constantly talking about our organizations. Yet, all too frequently, marketers like us find ourselves frustrated and stuck—unable to “make” colleagues into the: Insight and story gatherers we depend on to accurately shape and personalize most likely to be remembered and repeated Powerful messengers we so…

Powerfully Memorable, in 8 Words or Less (Case Study)

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. Start to rock relevant messages and you’ll join a growing cadre of healthy organizations whose messages help to build awareness of their impact and value. That’ll place your…

3 ‘Sounds-Like’ Word Fails that Kill Your Content

You labor long and hard to get your marketing content right. We all do. That’s why it’s so dismaying when I see errors like these in campaigns and updates from organizations like yours. It’s not from want of trying! But the English language is tricky, with many words sounding alike. Errors like these three most-frequently-seen…

C’mon! Connect with Relevant Messages: Join Me on June 11

Register Now: Learn How to Shape Pitch-Perfect Messages that Move People to Act Now Your organization’s messages determine if you are heard, and if people respond. They’re the most practical, available tool you have to move your audience to act….if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Like this: You know when you meet…

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site…

Really?

Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years,…