Are You in Charge of Your Nonprofit’s Digital Transformation by Default?

If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting on digital transformation where the tech doesn’t work and someone asks for a fax. And the one where the boss talks about how important…

Ask the Expert: Starting and Hosting a Podcast

Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences. The podcast format is a great way to increase engagement and spread your organization’s message further, so we asked podcast…

GDPR - General Data Protection Regulation.

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

U.S. nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. It may…

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco, including inviting guest commentary. Jay Love, CEO of Bloomerang, took me up on the offer with today’s post. ~Kivi Online days of giving like Giving Tuesday, Brackets for Good, and Give Local America  have become wonderful fundraising tools for…

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and…

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…

What is Crowdfunding and How Can It Work for My Nonprofit?

In last week’s Mixed Links, we shared an infographic on  Cracking the Crowdfunding Code, but thought we might need to expand a little bit about what crowdfunding is before you jump into those statistics. Crowdfunding is pretty much what it sounds like – getting a large group of people to give you money for a project.…

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

Nonprofit Hashtags You Should Keep an Eye On

In yesterday’s post on registering a hashtag, we talked a little bit about how useful hashtags can be when trying to categorize your social media posts by topic. Here are some hashtags specific to the nonprofit field that you should add to your listening dashboard. Twitter Chats #nptalk – Weekly Wednesdays, 3:00 -4:00 pm EST. Learn…

Can I Register a Hashtag?

 Hashtags are a great way to organize your social media updates and to find others who are talking about the same things you are talking about. Hashtags are definitely here to stay, with Facebook recently adding the feature to their network, following Twitter and Instagram. Here’s a little hashtag #background: Adding a hashtag (#) before a…