DON’T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines

Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish across the finish line almost over are you in? are you missing out? can we count on you? can you make it by midnight can’t be short can’t wait coming up short days left…

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change? Lots! Here are 5 tools and resources you should consider to…

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about…

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use…

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

  Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters, or estimates of how much money you could be raising online? One of those sources is the M+R Benchmarks Study, and the new edition is now available. Here are a few highlights: Online revenue is up! Online revenue increased by…

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson (@anita_sarah) to tell…

What’s in Your Welcome Kit?

When someone new donates to your cause, do they get any kind of welcome kit beyond a receipt? How about e-newsletter subscribers? Do they get something special beyond a subscription confirmation? These “extras” are often called Welcome Kits and they can include several different kinds of items. What you include will depend on the kind…

5 Steps to Discovering Great Stories for Your Organization (Even if You’re a Policy Organization)

We encourage telling stories about people, but a lot of you don’t deal directly with the actual people you want to help! As a nonprofit communications consultant and former communications director at TransForm, Marta Lindsey shares some tips on how you can still tell powerful stories even if you don’t have cute kids or puppies. ~Kivi…

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. I talk about the first part of the training, Calendars That Connect, which we’ll present on Monday, October 20, 2014. Then download one of the sample calendars for free.  The…

The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the…

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. ~Kivi Guest Post by Jim Lynch of TechSoup The heart of effective fundraising is telling…