How Relevant Are You?

Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. If your readers don’t care about what you are publishing or understand why it should be important to them, then you are wasting everyone’s time – including your own. You can’t have the impact you want if you aren’t…

Defining Your Niche Is an Essential Part of Your Content Strategy

While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. Sure, there are a few places that serve cuisine from all over the world…

8 Tips for Proofreading from a Reformed Grammar Nerd

Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to…

6 Ways to Show More Personality in Your Content

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with…

Curating Content Versus Stealing It

Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. It also subtly lets people know that you are so confident in…

Conversation Bubbles

How to Make Your Nonprofit Writing More Conversational

Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Not your…

Is Your Content Too Wordy? Consider These 6 Alternative Formats

Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words. Often, nonprofit websites and print materials are…

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to…