6 Ways to Show More Personality in Your Content

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with…

Curating Content Versus Stealing It

Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. It also subtly lets people know that you are so confident in…

Is Your Content Too Wordy? Consider These 6 Alternative Formats

Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words. Often, nonprofit websites and print materials are…

My Five Rules for Repurposing Your Content #npcomm Style

Repurposing your content is essential to your success. You don’t have enough time to create original content constantly, and your community needs to hear your messages and calls to action in clear and consistent ways over and over anyway.  Repurposing content makes sense, and it works! I like simple rules. So I created five of them to…

What to Do with All Those Good Ideas

Communications is a creative and constantly changing field with many different options and choices. Communications team are usually understaffed. Too many ideas and not enough resources to implement them: It’s a perfect storm that can sink your communications strategy if you aren’t careful. Whether those good ideas come flowing in from program staff, board members,…

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is…