How To Market Your Planned Giving Program

Today Tony Martignetti joins us to talk about marketing your bequests program. ~ Kristina Guest Post by Tony Martignetti Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them.  So ask.…

Let’s See Your Thank You Notes, Emails, Videos and Any Other Ways You Say Thanks!

We are looking for examples to share during our next budget-friendly webinar on October 22nd – How to Say Thank You and Share Your Successes with Your Supporters (registration is only $20). So let us know how you say “Thank You!” You can share: Pictures of your handwritten notes Links to thank you videos Screenshots…

Base Your Supporter Journeys in Reality

As I revise my first book, The Nonprofit Marketing Guide, I am updating the chapters with newer approaches that weren’t commonplace 10 years ago when I originally wrote it. For example, in the chapter about defining your target communities, I spent a lot of time on personas. I’m leaving that content in there, but also…

Let’s See Your Last Annual Report!

Have you published your 2019 annual report yet? We are looking for examples of the following types of reports to add to our annual report inspiration page: 2-4 Page Annual Reports Postcard Annual Reports Infographic Annual Reports Video Annual Reports Email them to kristina [@] nonprofitmarketingguide [.] com with subject line “Annual Report Example.” Your report…

Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

How I Came to Love My Nonprofit’s Annual Report – and How You Can Love Yours Too!

We are used to hearing from people who hate doing their nonprofit’s annual report. But in the 2020 Nonprofit Communications Trends Report survey, we heard from many people who loved doing their annual report because they were given permission to do creative short reports. Amanda is one of those people (and a graduate of our…

Make Your Comms More Meaningful with a Growth Funnel

Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…

Your Favorite and Least Favorite Projects This Year [Word Clouds]

We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.) We’ll analyze this more in the coming weeks, but here’s what the word…