Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

How I Came to Love My Nonprofit’s Annual Report – and How You Can Love Yours Too!

We are used to hearing from people who hate doing their nonprofit’s annual report. But in the 2020 Nonprofit Communications Trends Report survey, we heard from many people who loved doing their annual report because they were given permission to do creative short reports. Amanda is one of those people (and a graduate of our…

Make Your Comms More Meaningful with a Growth Funnel

Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…

Your Favorite and Least Favorite Projects This Year [Word Clouds]

We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.) We’ll analyze this more in the coming weeks, but here’s what the word…