If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells…

How This Nonprofit Got More Out of Their Annual Report [Infographic]

Here’s yet another great example of how remaking your tired old traditional annual report into something more modern can reap great rewards . . . Paula Watson-Lakamp, Communications Manager at Poudre River Public Library District, shared how they pared down their 32-page (!!) annual report into an infographic that created more member engagement, especially on social…

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website…

Rock the Socks Off Donors with a Fabulous Case for Support

Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” The answer to that question starts with your case for support. Your case for support explains what your organization does, why you do it, and why others should support you in doing…

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…

What Questions Do You Include in Donor Surveys?

I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market…

Mixed Links for Nonprofit Marketers and Communicators

Has this seemed like a long week to anyone else? I am ready for some Mixed Links… Starting things off on a lighter note (Kivi and I thought it was funny, though, if cursing bothers you, best skip this), here are 21 Things You Say In Work Emails, And What They Really Mean. This time of year…

Fundraising to Help Child Abusers, Murderers and Other “Unworthy” People

I’m coming off of my Spring speaking schedule, which means I’ve talked to hundreds of nonprofit communicators and fundraisers over the last few months, trying my best to help them work through their toughest nonprofit communications, marketing, and fundraising challenges. There’s usually one person in the room who sits quietly, often with what appears to…

4 Donor Newsletter Hacks to Increase Donations

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Tom knows how to take a floundering charity newsletter and…

Writing for Clarity: Explaining to a Two-Year-Old How to Unlock a Window

Last we heard from Kristan Allen, she was helping us with our core messaging. Today she is here to tell you how to get a toddler to follow your directions…just kidding! That’s almost impossible. But she can give you some tips on making sure your writing is clear and easily understood. ~Kivi Guest Post by…