Stop Using Mr. and Mrs. in Annual Report Donor Lists

It’s that time of year again: annual report season. That can also mean donor list season, full of all the headaches that come with compiling it. And if something is giving you a headache, that means we are getting questions about it here at Nonprofit Marketing Guide. I am not a fan of using Mr.…

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…

Get Ready For February: Valentine’s Day Campaign Planning & Ideas for Nonprofits

Kerri Karvetski, in her new role as our Nonprofit Marketing Guide social media and online campaign adviser, helps you get ready for what could be your next big engagement campaign: Valentine’s Day! ~Kivi The all-consuming year-end season is behind us. Breather’s over! Your supporters are back in the swing of things and you should be,…

New and Improved Annual Reports: From Two–Pagers and Postcards to Videos and Infographics

I contributed the following article to the December issue of NTEN’s CHANGE online magazine, which is a wonderful, free resource for nonprofit executives. I highly recommend you subscribe, and reserve an hour to go through it once a quarter when it comes out. It’s always full of great content. ~ Kivi What’s the most loathed…

Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your…

Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]

Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full…

Nonprofit Annual Reports on YouTube and Pinterest

I’m updating my lists of examples of nonprofit annual report infographics and video annual reports as I prepare to teach a new webinar next week at CharityHowTo:  Advanced Annual Reports: Video Annual Reports and Infographics to Share Your Results with Donors. I’ll keep adding to the list as more come out in the next few…

Creating the Annual Report Your Supporters Really Want to See

Creating an annual report might be a daunting task, but it is a nonprofit management best practice. Your donors want to know what you have been doing with their money before they will give again. And if you aren’t looking at your annual report as a fundraising tool, then you need to think again. Your…

Five Elements of Successful Nonprofit Annual Reports

I’m thinking a lot about annual reports right now, are you? I’m revamping my “new and improved” annual reports webinar into two different presentations: one on written annual reports and a second on video and infographic annual reports, both of which I’ll present at CharityHowTo.com in December. But in the midst of all the decisions…