What Do You Want to Learn about Email Marketing and Fundraising?

Kristina and I are deep into planning our online training program for 2014, and that includes asking for your input and advice via a quick survey (please take it now, if you haven’t already, and you could get a free All-Access Pass), some focus groups, and some number crunching from this year. The survey includes…

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I…

This Is How You Get Your Fans Engaged – Nonprofit Success Story

I coached the fundraising staff at Children of the Nations for part of 2012 and 2013, and I am so excited about the creative ideas they have had to engage their fans and child sponsors. I asked Cassia Burke of Children of the Nations to share how they came up with a recent campaign that I think you might…

Creating More Donor-Centered Thank You Letters: One Nonprofit’s Success [Examples]

With so many nonprofits getting donor thank you letters wrong, writing a great one that focuses on the donor and not your organization is a great marketing and fundraising strategy. All-Access Pass Holder J Merriman of Keep Truckee Meadows Beautiful shares how tweaking their thank you letter got an immediate response. ~ Kivi Guest Post by J…

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or…

Advantages of the Online Annual Report

Earlier this week, we talked about ways to make your website easier to read on mobile devices. Today we talk about making your annual report easier to read by creating an online annual report. Stephen Streicher shares why New York Cares decided to go with an online annual report. ~Kivi Guest Post by Stephen Streicher of New York Cares…

Mixed Links for Nonprofit Marketers and Fundraisers July 12, 2013

Welcome to Mixed Links! This is our weekly round-up of the good stuff on the net for nonprofit communicators. M+R Research Labs has released a must-read report on multichannel marketing for nonprofits,¬†Adventures in Multichannel Marketing. The report includes five case studies each with a different take on how to use multichannel marketing in smart ways.…

21 Stupid Things You Can Stop Doing [Infographic and Recording]

We had so much fun last week on our free webinar sharing stupid marketing tactics that we’ve decided to share that fun with everyone! You can now watch 21 Stupid Things Nonprofit Marketers Can Stop Doing whenever you want. During this 60-minute webinar, we talked about¬†21 stupid marketing tactics and strategies you are totally wasting…