Creating More Donor-Centered Thank You Letters: One Nonprofit’s Success [Examples]

With so many nonprofits getting donor thank you letters wrong, writing a great one that focuses on the donor and not your organization is a great marketing and fundraising strategy. All-Access Pass Holder J Merriman of Keep Truckee Meadows Beautiful shares how tweaking their thank you letter got an immediate response. ~ Kivi Guest Post by J…

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or…

Advantages of the Online Annual Report

Earlier this week, we talked about ways to make your website easier to read on mobile devices. Today we talk about making your annual report easier to read by creating an online annual report. Stephen Streicher shares why New York Cares decided to go with an online annual report. ~Kivi Guest Post by Stephen Streicher of New York Cares…

Mixed Links for Nonprofit Marketers and Fundraisers July 12, 2013

Welcome to Mixed Links! This is our weekly round-up of the good stuff on the net for nonprofit communicators. M+R Research Labs has released a must-read report on multichannel marketing for nonprofits, Adventures in Multichannel Marketing. The report includes five case studies each with a different take on how to use multichannel marketing in smart ways.…

21 Stupid Things You Can Stop Doing [Infographic and Recording]

We had so much fun last week on our free webinar sharing stupid marketing tactics that we’ve decided to share that fun with everyone! You can now watch 21 Stupid Things Nonprofit Marketers Can Stop Doing whenever you want. During this 60-minute webinar, we talked about 21 stupid marketing tactics and strategies you are totally wasting…

Mixed Links for Nonprofit Marketers May 10, 2013

It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already…

Raise More Money for Your Organization: Two Tactics

It costs much less to keep the donors you have than it does to acquire new ones, plain and simple. Of course, knowing that and implementing a fundraising program built on it are two different things. Between our 2013 Nonprofit Communications Trends report and the recent email newsletter survey I conducted, nonprofit communicators still think…

Mixed Links for Nonprofit Marketers April 19, 2013

Greetings from Alaska!  Here’s your edition of Mixed Links for the week . . . Here are a few posts in response to the terrible events that happened in Boston earlier this week. Our hearts are with those families affected by the tragedies in Boston and in West, Texas. Nancy Schwartz: How to Communicate in the…