That Hideous State Fundraising Solicitation Disclosure Language

I received a question this week about all of that state-by-state fundraising solicitation disclosure language and how that should be included within a fundraising direct mail package. This language is hideous, naturally, from a communications perspective. It’s our equivalent of those pages of fine print that no one reads on the back of our credit…

Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  – they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

When Fundraising is Your Marketing Goal – And Not

I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…

Let’s Hear Your Stories from Interviewing Donors, Volunteers and Clients

Kristina and I were looking over our Google Analytics a couple of weeks ago, and noticed that one relatively old article on our site consistently gets a lot of traffic, month in and month out: Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters. So we thought we should update…

Hot Mixed Links for Nonprofit Marketers

Let’s have some hot Mixed Links on this chilly Friday. Take a look at this great compilation of the Best Nonprofit Marketing Posts of 2012. There are some really great ideas and lessons to take into 2013. Atlas of Giving released results from 2012’s year end report on charitable giving as well as the forecast…

How Often to Email in 2013

I get this question a lot: How often should we email? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can email them. You can make your content more valuable and…

Donor Acquisition Versus Retention in 2013

I heard from several people yesterday about the issue of whether donor acquisition or donor retention should be the focus for 2013, for those of you who are at least somewhat responsible for fundraising from individuals. Of course, you have to do both, all the time, but just how hard you swing in either direction…