Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…

Fundraiser’s Guide to Irresistible Communications – Book Review

I often advise people who are writing email newsletters, for example, that if you highlight everything by overusing bold and underline, you end up highlighting nothing. I should have followed my own advice when reading The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money by one of my favorite bloggers and direct mail…

That Hideous State Fundraising Solicitation Disclosure Language

I received a question this week about all of that state-by-state fundraising solicitation disclosure language and how that should be included within a fundraising direct mail package. This language is hideous, naturally, from a communications perspective. It’s our equivalent of those pages of fine print that no one reads on the back of our credit…

Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  – they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…

When Fundraising is Your Marketing Goal – And Not

I’m really interested in how nonprofits approach marketing differently (especially content marketing) based on how closely aligned their goals are to fundraising for their organizations versus more community engagement or brand building goals. So, I decided to splice and dice some of the data from the 2013 Nonprofit Communications Trends Report, based on the top goals. I…