Mixed Links for Nonprofit Marketers May 10, 2013

It’s finally starting to feel a little more like spring here in NC. Let’s celebrate with some Mixed Links! I’ve reopened the application process for our Nonprofit Marketing Guide Mentoring Program for communications directors and executive directors who do it all. The new six-month session begins July 1 and we have 10 slots open. We’ve already…

Raise More Money for Your Organization: Two Tactics

It costs much less to keep the donors you have than it does to acquire new ones, plain and simple. Of course, knowing that and implementing a fundraising program built on it are two different things. Between our 2013 Nonprofit Communications Trends report and the recent email newsletter survey I conducted, nonprofit communicators still think…

Mixed Links for Nonprofit Marketers April 19, 2013

Greetings from Alaska!  Here’s your edition of Mixed Links for the week . . . Here are a few posts in response to the terrible events that happened in Boston earlier this week. Our hearts are with those families affected by the tragedies in Boston and in West, Texas. Nancy Schwartz: How to Communicate in the…

Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…

Fundraiser’s Guide to Irresistible Communications – Book Review

I often advise people who are writing email newsletters, for example, that if you highlight everything by overusing bold and underline, you end up highlighting nothing. I should have followed my own advice when reading The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money by one of my favorite bloggers and direct mail…

That Hideous State Fundraising Solicitation Disclosure Language

I received a question this week about all of that state-by-state fundraising solicitation disclosure language and how that should be included within a fundraising direct mail package. This language is hideous, naturally, from a communications perspective. It’s our equivalent of those pages of fine print that no one reads on the back of our credit…

Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  – they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on…