Making the Ask: How Asheville Habitat Increased Gifts with Emotional, Integrated Fundraising

Just before 5 o’clock on New Year’s Eve last week, I received an email from Kit Rains, Development Director at the Asheville Area Habitat for Humanity, letting me know that they had an increase in donations after using some tips I gave during a webinar. I love hearing from nonprofits on what works for them (and what…

Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…

Chucking the Ladder of Engagement

I read an article this morning in the Stanford Social Innovation Review, and I highly recommend you do too: The Permanent Disruption of Social Media The gist of it: “Social media has chipped away at the foundation of traditional donor-engagement models. A new study highlights the realities of donor behavior and how organizations can redesign…