Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…

Emailing Monthly; Direct Mailing Quarterly

The survey for our 2013 Nonprofit Communications Trends Report will close tonight! Please add your voice if you aren’t one of the more than 1,300 nonprofit communicators participating in the survey so far! Here is your last sneak peak at the early data, before we provide the preliminary release during our free webinar on December 12. The report…

Chucking the Ladder of Engagement

I read an article this morning in the Stanford Social Innovation Review, and I highly recommend you do too: The Permanent Disruption of Social Media The gist of it: “Social media has chipped away at the foundation of traditional donor-engagement models. A new study highlights the realities of donor behavior and how organizations can redesign…

Giving Money is the Easiest Thing to Do

NTEN and CharityDynamics have released a new report called “Nonprofit Donor Engagement Benchmark Study: Insights into Donor Engagement Behavior and Preferences.” It includes a number of fun facts: — The vast number of people who give to charity give to multiple charities. — It pays to become a donor’s “favorite” charity, because individuals give 67%…

Get Ready for #GivingTuesday

As the people at #GivingTuesday say, “We have a day for giving thanks. We have two for getting deals….Wouldn’t it be great to have a day for giving back?” And that’s what #GivingTuesday is all about – changing the typical consumer mentality that occurs between Thanksgiving and Christmas and turning our attention toward helping others. This year #GivingTuesday is…

My Favorite Post-Sandy Email

I received lots of post-Sandy email from nonprofits, with content all over the map, from direct pleas for assistance for those affected, to educational and advocacy emails tying severe weather to climate change. In looking through them all, one stands out: This email I received the day after the storm passed through Washington, DC from…

Mixed Links for Nonprofit Communicators November 2, 2012

Here are your Mixed Links for the week. First off, I hope all of my readers in the Northeast are safe and recovering from Hurricane Sandy. Network for Good has set up a Hurricane Sandy disaster relief donation page. It lists several organizations you can donate to safely. It’s that time of year again — lots of…