Answering So What and Who Cares? Preso on Relevant Messaging

Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Use one or more of the…

Mixed Links for Nonprofit Marketers June 15, 2012

Happy Friday, everyone! Here’s this week’s Mixed Links. Communications Guidestar gives some tips on how to handle social media when you aren’t really into it. If you are among the 74% who use your org’s mission statement when talking to your supporters or donors, you have a problem. Most mission statements really only speak to those inside…

Can’t Miss Online Fundraising Training from One of Our Faves

I don’t promote a lot of stuff that costs you money on this blog outside of our training here at Nonprofit Marketing Guide, but I am making an exception because Kerri Karvetski has put together a training on online fundraising that is going to be incredible. If you have an All-Access Pass with us then…

Mixed Links for Nonprofit Marketers and Fundraisers June 8, 2012

Another Friday, another round of Mixed Links! Communications and Fundraising The latest Nonprofit Blog Carnival is up at Wild Apricot. May’s theme was Tips for Going Mobile. Britt Bravo, who is currently presenting our Blogging for Nonprofits E-Clinic, is hosting this month’s carnival on Fun Ways Nonprofits Can Use Pinterest and is now taking submissions. Kristen…

Online Fundraising Stats and Trends for Nonprofits

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising. Using the 2012 Online Marketing Nonprofit Benchmark Index Study by Convio and the 2012 eNonprofit Benchmarks Study published by M+R and…