Guest Post: What Integrated Marketing Means to Me

It’s hard to keep up with how fast communications technology is changing, let alone the implications of those changes. Even if you can’t immediately implement all of the best practices you hear about, it’s important that you understand where our field is headed — and that includes toward much more personalized and integrated communications. But…

Making Progress on Thanking Donors

I love receiving emails from readers or people who have seen me speak on how they handle their organization’s communications. Today I’m sharing a note from Theresa Swartwood, Director of Public Relations & Marketing, at Cross-Lines Community Outreach, Inc. Theresa shared her strategy for sending thank-you notes, and I think it is a great example of…

The Accidental Rebranding of Komen for the Cure

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a breast cancer charity, but a…

Mixed Links for Nonprofit Communicators and Fundraisers

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials. Check out The Millennial Story, Told By Infographic(s). Think Facebook was confusing before? Beth Kanter…

Success Story: A Shift in Communications Worked!

We love to hear success stories about the nonprofits we work with. Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach…

Seeing Your Marketing Future in the Obama Re-Election Campaign

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come. The current edition of Newsweek has a very interesting description of what the Obama campaign is…