5 Ways Nonprofits Blow Their Asks

Avoid sabotaging your nonprofit’s communications with wimpy, confusing asks.  Here are five frequent problems with the way nonprofits ask for support, whether it’s donating money or time or some other valuable. 1. Assuming One Size Fits All. There is no such thing as the general public. Know your supporters, donors, participants or whoever you are talking to,…

Creating a Two-Page Nonprofit Annual Report

You know I am a fan of the “new and improved” nonprofit annual report — which I define as anything that is shorter, clearer, and easier for donors to understand than traditional annual reports. I especially like two- and four-pagers and videos. I’m collecting samples of “new and improved” nonprofit annual reports on this wiki,…

What It Means to Do Multi-Channel Right

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail)  increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Donors who…

Dress Code Required: Slippers & PJs – How to Leverage Social Media Supporters for Your Next Event

This week, four guest bloggers are teaching us a thing or two about event marketing. Guest Post by Dawn Crawford, BC/DC Ideas Events are fabulous for the supporters in your immediate area, but what if your supporter base reaches far beyond a reasonable car ride? Social media can be the connection point to push your next…