4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and…

Spruce Up Your Donation Pages (and Make More Money!)

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. If your website needs help, then you’re in luck! Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week…

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but…

All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

In a few weeks, the year-end fundraising frenzy will be over. Don’t forget one of the most powerful things you can do for your campaign – the debrief. [And saying “thank you.” Always say that. So write that January “thank you” email spit spot!] Run right, debriefs help your organization learn from success and from failure. Conducted soon after…

First Returns Indicate Record-Shattering #GivingTuesday 2016 Results

First thing’s first – if you participated, how was YOUR #GivingTueday? Share your results, frustrations, celebrations and ruminations in the comments section. Next, WHOA. Initial results are in and Giving Tuesday keeps experiencing explosive double-digit growth. Now, the results! (Updated at 6pm, Nov. 30.): This is an aggregate number from 28 data platform partners.  Giving Tuesday $168 million raised 44…

You Still Have Time to Try These 7 Giving Tuesday Tactics 

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. 1. Open Your Donation Form As Soon as Possible If people want to give early, let them. Several nonprofits are inviting their donors…