Are You Skipping Thanksgiving Too?

How annoying is it that department stores skip over Thanksgiving and go right to Christmas? As soon as Halloween ends (and sometimes before), you see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it. After all, Christmas time is make-or-break for retailers and, boy, are they…

CROWDFUNDING: Who’s Giving…To What and Where

Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations. These are some of the insights offered in the Donation Trends by Channel: 2016 Donor Data Report by online fundraising platform Kimbia and nonprofit marketing agency Strength in Members. The report uses data from 1.2 million…

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and…

Spruce Up Your Donation Pages (and Make More Money!)

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. If your website needs help, then you’re in luck! Tom Ahern, fundraising and copywriting expert, is presenting a two-part webinar series next week…

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but…