Creative Fundraising: The Groundhog Day Campaign

I’m always urging you to give something new a try, and to mix it up a bit. Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis. Melissa Musliner, House of Charity’s Marketing & Development Director, is a Nonprofit Marketing Guide All-Access Pass holder. “Many people give to the hungry and homeless…

Get Tuesday’s Webinar Free | Your 6-Word Annual Report

All this week, I’m celebrating the one year anniversary of the release of my first book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. Daily Prizes for Blog Commenting With each blog post this week, I’ll ask you a question, and you can reply in the comments. Then I…

How Small Nonprofits Can Raise Money on Facebook

I had a great conversation with Susan Gordon, director of nonprofit services for Causes, last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use…

Majority of Donors Prefer Online to Print

Cygnus Applied Research is releasing its 2011 Donor Survey this week, and the executive summary alone contains some really interesting statistics and trends. This is a major survey by Penelope Burk’s team of over 17,600 American donors (there’s a separate report on Canadians). I’ll report on the full study once I’ve had a chance to…

Do Not Ask Your Board to Fundraise or Friendraise!

Why shouldn’t you ask your board members to “fundraise” or “friendraise”? Because as we discussed during today’s webinar on Making the Ask, people don’t know what the heck you are talking about. There are scores of different ways that board members can “fundraise” and “friendraise.” If you don’t make your requests much more clear and…