Get Tuesday’s Webinar Free | Your 6-Word Annual Report

All this week, I’m celebrating the one year anniversary of the release of my first book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. Daily Prizes for Blog Commenting With each blog post this week, I’ll ask you a question, and you can reply in the comments. Then I…

How Small Nonprofits Can Raise Money on Facebook

I had a great conversation with Susan Gordon, director of nonprofit services for Causes, last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use…

Majority of Donors Prefer Online to Print

Cygnus Applied Research is releasing its 2011 Donor Survey this week, and the executive summary alone contains some really interesting statistics and trends. This is a major survey by Penelope Burk’s team of over 17,600 American donors (there’s a separate report on Canadians). I’ll report on the full study once I’ve had a chance to…

Do Not Ask Your Board to Fundraise or Friendraise!

Why shouldn’t you ask your board members to “fundraise” or “friendraise”? Because as we discussed during today’s webinar on Making the Ask, people don’t know what the heck you are talking about. There are scores of different ways that board members can “fundraise” and “friendraise.” If you don’t make your requests much more clear and…

Are Members-Only Nonprofit Newsletters Ancient Relics?

This Thursday (April 7, 2011), I’m presenting a webinar called “Rethinking Your Nonprofit Newsletter: Making It More Relevant for Today.”  I first presented this webinar back in September, and one of the big questions that people wanted to discuss was: Is it better to keep your email newsletter to members only or make it openly…

Using Stories in Fundraising: What Would You Do?

Love using storytelling in fundraising? Weigh in on this question about how you actually do it, from Barry Wein, the marketing manager of the Wisconsin Historical Foundation. I share my thoughts below, and I hope you’ll add yours to the comments. “I have a question for you about storytelling messaging consistency across touch points over the course…