You Are Not Your Target Audience

Putting aside for a moment whether we should call them “target audiences” or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Even if you match the demographics, the fact that you are employed by your…

Participate in a Marketing/Fundraising Experiment

If you’ve been reading my blog for awhile, you’ll remember the “thank you” note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit. So, I started thinking, what if a bunch of us picked…