Who’s Your Target Audience? Please Not the General Public!

We chant it together in my in-person nonprofit marketing trainings: “There is no such thing as the general public. There is no such thing as the general public.” If you are spending time and money trying to reach the general public with your nonprofit’s message, you are wasting it. All of it. OK, maybe just…

Video Annual Reports: Tips for Nonprofits Who Want to Try It

Photo by the_toe_stubber on Flickr Some might argue that annual reports are dead, but I say that they are simply undergoing a transformation, much like the rest of the publications that nonprofits use for advocacy, education, and fundraising. All print publications, including annual reports, are being reevaluated as online and multimedia tools become much more…

Nonprofit Tagline Challenge: Name My Fundraiser!

Photo by celebdu on Flickr Calling all of you wonderfully creative, zany, clever, and even snarky nonprofit communicators! Now is your chance to put to work what you’ve learned from Nancy Schwartz’s Nonprofit Tagline Report on a real fundraising campaign. And you can go wild because it’s not something your boss has to approve. And…

What’s New: Online Marketing, Annual Reports, Writers Block

Here’s a quick update on what I’ve been working on the last week or so . . . Online Marketing Workshops I’m being asked to speak a lot lately on various elements of online marketing for nonprofits. Last week, I presented two workshops to museums, historical sites, and other arts organizations in Charlotte, NC. The…

Stand Out with Thank You Notes, Part II

Yesterday I wrote about how you can use thank you notes to set yourself apart from the competition, because lots of nonprofits (1) don’t do thank you notes at all, (2) don’t do them very well, or (3) overlook easy opportunities to touch their donors’ hearts. Here’s another story for you about the power of…

Stand Out: Write a Decent Thank You Note

After many years of living in the San Francisco Bay Area and Washington DC, my husband and I moved back to his hometown of Lexington, North Carolina in 2001. Living in a small town in rural county has given me an entirely new appreciation for the complexities involved in nonprofit management, fundraising, and marketing. We…

Measure Your Marketing in More Than Dollars

Several nonprofit friends have forward me Daniel Gross’s column on the “Coming Charity Crisis” which appears in both Newsweek and Slate. Yes, it’s likely that charitable giving will drop because of the recession. If you think it’s already hard to raise money for your cause, it may feel even harder before it gets easier again.…

How to Build Your Nonprofit’s Email List

12 Easy Ways to Build Your Nonprofit’s Email List List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep…