Measure Your Marketing in More Than Dollars

Several nonprofit friends have forward me Daniel Gross’s column on the “Coming Charity Crisis” which appears in both Newsweek and Slate. Yes, it’s likely that charitable giving will drop because of the recession. If you think it’s already hard to raise money for your cause, it may feel even harder before it gets easier again.…

How to Build Your Nonprofit’s Email List

12 Easy Ways to Build Your Nonprofit’s Email List List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep…

Applying the Hot Marketing Trends to Your Newsletters

Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity. My friend Rob Blizard, who was coordinating the…

Dozen Nonprofit Marketing Webinar Recordings Now Online

Photo by RaeA If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass. For $97, you’ll get to view all of these webinars and any I add in the next twelve…

What’s Better? Short or Long Nonprofit Annual Report?

I recently asked this question in a different way on the Nonprofit section of LinkedIn Answers. The sum advice from all the responses was this: Keep it short. Focus on accomplishments. Thank your supporters. My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8…

Five Sure Signs Your Print Newsletter Is Really Boring

This week’s webinar at Nonprofit Marketing Guide.com is “Ten Easy Fixes for Your Boring Print Newsletter.” It’s on Wednesday, January 23, 2008 from 2:00 – 3:00 p.m. Eastern (11:00 a.m. Pacific). Registration is $49. Not sure if you should take this webinar or not? See if your print newsletter is showing any of these signs…